Additional 'Samsung Olympic Experience Center' Opens in Paris City Center... Collaboration with French Architect

Marini Plaza Location... Experience Galaxy AI
Conveying Galaxy Brand Message of Openness and More

Samsung Electronics, the official partner of the International Olympic Committee (IOC), announced on the 30th that it has newly opened the 'Samsung Olympic Experience Center' at Place de la Marini in Paris to commemorate the opening of the 2024 Paris Olympics.

Visitors who came to the 'Samsung Olympic Experience Center,' newly opened at Place de la Marini in Paris to commemorate the opening of the Paris Olympics.
[Photo by Samsung Electronics]

Place de la Marini is a landmark in Paris located next to Place de la Concorde, where breaking and skateboarding events will take place. The experience center will operate in a pop-up format until the 11th of next month, when the Olympics are held. It will also be open from the 29th of next month, when the Paralympics begin, until September 8th, and anyone can visit freely.

Visitors to the experience center can try various 'Galaxy AI' features themed around the Olympics, such as Circle to Search, translation, and the automatic zoom of the Galaxy Z Flip6. Those who participate in the Galaxy AI experience or purchase Galaxy products will also receive the 'Samsung 2024 Paris Olympic Pin.' Additionally, the experience center exhibits Samsung Electronics' Olympic editions over the years, including the 'Galaxy Z Flip6 Paris Olympic Edition,' allowing visitors to see Samsung Electronics' nearly 40-year journey alongside the Olympics.

The newly opened Samsung Olympic Experience Center was completed in collaboration with French architect Jean Nouvel. This is the second collaboration following the Samsung Olympic Experience Center currently operating on the Champs-?lys?es. Jean Nouvel incorporated the messages of possibility, connectivity, and openness of the Galaxy brand into the design of this experience center. The glass facade of the center expresses the diverse possibilities of Galaxy through changes in light, and the reflective materials harmoniously reflecting the surrounding nature symbolize Galaxy's limitless connectivity. Furthermore, the open structure that does not separate inside and outside represents Galaxy's openness and innovation.

The interior of the experience center is decorated with a globe-shaped symbol, a large foldable screen made of 171 Galaxy Z Fold5 devices, and various Galaxy AI experience zones. The globe-shaped symbol located at the center of the experience center features a spherical screen that can be viewed from all directions. On the spherical screen, Samsung Electronics' Paris Olympic campaign message, "An open mind always wins," and animations of the Paris Olympic mascot 'Phryge' surfing, breaking, and skateboarding are displayed.

Choi Seung-eun, Vice President and Head of Marketing Team at Samsung Electronics MX Division, said, "Through various Olympic-related activities including the Samsung Olympic Experience Center, we will strive to enable Olympic athletes and fans worldwide to enjoy new Olympic experiences and open up infinite possibilities."

This content was produced with the assistance of AI translation services.