SK Enmove's Summer Campaign 'Are You Hot? Not Hot!' Surpasses 2 Million Views

From the 17th, SK Enmove's 'Fluid Technology' Advertisement Released

A still cut from the advertisement video released by SK Enmove on the 17th of this month. Photo by SK Enmove

SK Enmove's recently released three new summer-themed advertisements promoting Fluid technology have been making headlines day after day. Fluid is a term encompassing both liquids and gases, characterized by its flowing nature without a fixed shape.

On the 29th, SK Enmove announced that since unveiling the three new ads?'Fluid Technology,' 'Lubricants,' and 'Immersion Cooling'?on the 17th, the videos have collectively surpassed 2.64 million views, gaining significant popularity. Among them, the 'Fluid Technology' ad has attracted particular attention, exceeding 1.3 million views.

The concept of this campaign features actors Gong Yoo and Lee Dong-wook exchanging the phrase "Feeling the heat? Not feeling it!" SK Enmove cleverly illustrates how its Fluid technology enhances thermal management efficiency by serving as electric vehicle-specific lubricants, data center cooling fluids, and ship energy storage system (ESS) fluids through the actors' natural and flowing "tiki-taka" style dialogue.

Additionally, the two actors cooling off in a refreshing pool symbolizing Fluid evoke images of electric vehicles and data centers lowering temperatures using Fluid technology.

The advertisement videos are available for viewing throughout the summer season on SK Enmove's official website and YouTube channel. Since the 22nd of this month, they have also been showcased on major digital billboards across Seoul and in movie theaters.

SK Enmove possesses Fluid technology expertise across various fields beyond base oils YUBASE and lubricants ZIC, including electric vehicle-specific lubricants, cooling fluids, and refrigerants. Notably, since pioneering the development of cooling fluids in Korea in 2022, the company has entered markets for data center immersion cooling in tank-type systems, precision liquid cooling, and ship ESS immersion cooling, while also advancing next-generation vehicle refrigerant development. Their goal is to lead the power efficiency market by providing diverse fluids related to power efficiency, a core aspect of future energy.

An SK Enmove representative stated, "We planned this advertisement to easily convey SK Enmove's fundamental competitive advantage in Fluid technology," adding, "Based on our Fluid technology, we will further solidify our position as an Energy Saving Company."

This content was produced with the assistance of AI translation services.