"Great Turnaround, Overcoming Uncertainty... BNK Busan Bank's Management Strategy for the Second Half"

Focus on Soundness Management, Pragmatic Management

Preventing Financial Accidents and Building Trust as Top Priorities

BNK Busan Bank (President Bang Seongbin) held the '2024 Second Half Management Strategy Meeting' on the 19th at the main auditorium of the Busan Bank headquarters, with over 340 participants including executives and branch managers in charge of underperforming branches.

This management strategy meeting was themed 'Unwavering Resilience - Beyond Uncertainty,' emphasizing the determination to overcome crises even in difficult times. The meeting reviewed the achievements of the first half of the year and shared the management strategies and business directions for the second half of 2024.

Busan Bank set the management strategy slogan for the second half as 'Daebanjeon (Great Turnaround).' The slogan conveys the message, 'Let us boldly sprint in the second half and move forward together toward recovery and growth,' in the face of challenges such as high inflation and high interest rates.

At the meeting, it was decided to focus primarily on soundness management to achieve this year's management strategy direction of 'sustainable and substantial growth centered on profitability.' The bank will also strengthen financial support for local businesses through agreements with public institutions, thereby securing a solid foundation in the region.

Additionally, Busan Bank plans to pursue practical growth strategies by expanding its outbound sales organization and discovering niche markets in regions outside its traditional business areas.

During the 'Candid Conversation with the President' session, President Bang Seongbin directly answered a variety of employee questions submitted through a real-time open chat room, fostering open communication.

President Bang Seongbin stated, "Soundness management to prepare for uncertainties in the second half of this year is more important than ever, and it is time to thoroughly prevent financial accidents and comprehensively review internal controls. As trust is the essence of finance, let us firmly establish the position of a proper bank with mature and cool-headed ownership."

The meeting concluded with an event reaffirming the bank's commitment to maintaining its status as the 'main regional treasury' in preparation for the expiration of this year's regional treasury contract. In consideration of the current challenging economic situation, the meeting was conducted as simply as possible, and the cost savings will be used to support cultural activities for vulnerable groups such as people with disabilities and multicultural families.

BNK Busan Bank is holding its 2024 second half management strategy meeting.

This content was produced with the assistance of AI translation services.