Sweet Spot, 5 Billion KRW in Pop-up Store Sales at Retailers' Stores in the First Half of the Year

Over 9 Years, Conducted Over 8,300 Popup Stores
Building Relationships with the 'Big 3' Distributors

Sweet Spot, a company specializing in pop-up stores, announced on the 15th that the total transaction amount of pop-up stores operated in retail store spaces during the first half of this year exceeded 5 billion KRW.

Founded in 2015, Sweet Spot started by brokering pop-up stores in idle spaces of office buildings and introduced a service that provides a customized full process including planning, design, and operation of pop-up stores according to brand needs.

Sweet Spot explained that through mutual collaboration with major retailers such as Shinsegae, Hyundai, and Lotte, it has conducted over 8,300 pop-up stores in the past nine years. Based on this, Sweet Spot hosted pop-up stores for various brands including fashion, characters, and games in large retail spaces during the first half of this year, and the total combined duration of each pop-up store operation reached 411 days.

Kim Jeong-su, CEO of Sweet Spot, said, “We provide services throughout the entire pop-up store process considering the needs of both retailers and brands to ensure a win-win situation for all,” adding, “In the second half of the year, we will introduce new services to enhance the convenience of pop-up store visitors and solidify our position as the leader in pop-up stores.”

This content was produced with the assistance of AI translation services.