Busan Urban Corporation Holds Interim Report on Park Brand Development... 'Gongwonbichae' to Be Applied from September

Korea's First BMC In-House Park Brand Developed

Discussion on Brand Development Direction, Concept, and Design Proposals

Busan Metropolitan Corporation (BMC) held an interim report meeting on June 11 for the "BMC Park Brand Development Service," which aims to create an exclusive park brand for parks developed by the corporation.

At the meeting, advisory committee members such as Professor Kim Yonghun of Busan Kyungsang University and Director Kim Hwangseok of GM AVC attended and exchanged various opinions on the brand development direction, concept, and logo design proposals presented by the service provider (IM Communication).

This service was implemented to effectively promote the corporation's unique park brand, which embodies BMC's identity and future direction, and to enhance its competitiveness and recognition among citizens.

Previously, BMC conducted an online and offline preference survey among the general public as well as internal and external stakeholders, and selected "Gongwonbichae" as the park brand name, which received the most votes.

"Gongwonbichae" is a name that captures the identity of the corporation, which fills the empty spaces of Busan with diverse parks, and symbolizes citizens approaching the light of fireflies (bichae), which represents the corporation.

This naming is easy to pronounce and intuitive, considering the various age groups who use the parks. By reversing the word order of "bichae" and "gongwon," it highlights the characteristics of an integrated park brand, differentiating it from existing individual park names.

Through this interim report meeting, logo design proposals were presented that concisely capture the meaning of "Gongwonbichae" and are easy for the general public to remember.

The proposed designs will be refined by reflecting opinions from BMC officials and experts, and the final version will be determined through a preference survey among the general public.

The park brand development will be completed by September, and the brand name will be applied to the main park names in each project district promoted by BMC. In addition, the brand logo will be introduced to landscaping facilities, and full-scale promotional activities will be launched.

Kim Yonghak, President of Busan Metropolitan Corporation, stated, "Thanks to the great interest of citizens and the cooperation of experts, the nation's first park brand development has made successful progress," and added, "We hope for continued interest in the park brand 'Gongwonbichae' and BMC in the future."

Busan Urban Corporation is conducting an interim briefing session for its own park brand.

This content was produced with the assistance of AI translation services.