Shift Up is showing a strong performance with a 30% gain on its first day listed on the KOSPI market.


As of 9:11 a.m. on the 11th, Shift Up is trading at 80,800 KRW, up 20,800 KRW (34.67%) from its IPO price of 60,000 KRW. With a market capitalization of 4.6885 trillion KRW, it ranks third in market cap among game stocks, following Krafton and Netmarble.


The game developer Shift Up has been regarded as a major IPO in the second half of this year. Its representative games include 'Goddess of Victory: NIKKE' and 'Stella Blade,' and it recorded operating revenue of 168.6 billion KRW and net profit of 106.7 billion KRW last year.



Lee Hyo-jin, a researcher at Meritz Securities, said, "NIKKE and Stella Blade have achieved success in mobile and console platforms respectively, and the Western market share is estimated to be one-quarter and two-thirds respectively, making it possible to apply a global valuation. The stock price trend after Shift Up's listing will determine the direction of the industry."


This content was produced with the assistance of AI translation services.

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