Baemin Announces "Baemin1 Plus Brokerage Fee to Increase to 9.8% Starting Next Month"...Reform Plan Unveiled

Woowa Brothers Announces Revamp Plan on the 10th
Baemin1 Plus Brokerage Fee Raised by 3%
Delivery and Packaging Fees Reduced to Ease Merchant Burden

The delivery application Baedal Minjok is raising the commission rate for its own delivery service, Baemin1 Plus, from the existing 6.8% to 9.8%.

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Peter Jan Vandeput, CEO of Woowa Brothers, the operator of Baemin, held a company-wide announcement at the headquarters on the 10th and revealed the restructuring plan to internal members. He said, "The new fee policy provides business owners with more opportunities to grow their business using the app," adding, "Our goal is to create a delivery ecosystem that contributes to customers, stores, and the local economy."

First, Baemin will increase the commission fee for Baemin1 Plus and revise the fee structure by lowering the delivery fee burden on business owners by 100 to 900 KRW per order depending on the region. The revised fee structure will be applied starting from the 9th of next month.

For Baemin1 Plus, the existing commission rate of 6.8% will be changed to 9.8%. This matches the commission rate of Coupang Eats, Baemin’s competitor. However, the delivery fee burden on business owners will be reduced from the previous 2,500 to 3,300 KRW to around 1,900 to 2,900 KRW. In the Seoul area, the delivery fee burden for business owners will decrease from 3,200 KRW to 2,900 KRW, a reduction of about 9.3%.

Baemin explained that this measure adjusts its own delivery commission fee to industry standards and aims to enhance competitiveness in the self-delivery market, where free delivery competition is ongoing.

The commission rate for takeout orders will be halved to 3.4%. The 6.8% commission fee applied to new business owners signing up for the takeout order service will be reduced to 3.4% until March next year. For new business owners who maintain the same prices as their stores, Baemin will provide offline marketing support and a 50% payback on takeout customer discount costs. Additionally, Baemin plans to support business owners with low order volumes among subscribers to the flat-rate service 'Ultra Call.'

Baemin will also expand the subscription program 'Baemin Club,' launched last May. Previously, only business owners subscribed to Baemin1 Plus could receive free delivery orders through Baemin Club, but going forward, store delivery business owners will also be able to receive orders.

Starting at the end of next month, Baemin Club subscribers will receive additional benefits such as free delivery, extra menu discounts at major dining brands, and shopping discounts at B Mart and other grocery stores. Various brand partnership discounts will also be included. Baemin Club has been accepting pre-registrations since the 9th. Pre-registered customers can enjoy a subscription fee benefit of 1,990 KRW per month, which is a 50% discount from the regular price.

Along with this, Baemin will implement an app update to expose more stores on a single tab. A new 'Food Delivery' tab will be created by integrating the existing Baemin Delivery and Store Delivery, unifying the exposure routes for all stores. To additionally guarantee exposure for store delivery, a separate Store Delivery tab will also be operated.

A Baemin official said, "Baemin has supported restaurant owners in running their stores through industry-low commission rates and the only flat-rate product in the industry," adding, "We will continue to lead the market by minimizing the delivery fee burden on business owners while enhancing customer benefits."

This content was produced with the assistance of AI translation services.