Cosmax Group Unveils New CI... "Leap to a Comprehensive 'Beauty & Health' Service Company"
Strengthening Global Identity and Unity
Supplying Cosmetics and Health Supplements from 27 Production Bases Worldwide
Cosmax Group, a global ODM company specializing in cosmetics, health functional foods, and pharmaceuticals research, development, and production, has changed its CI and unveiled the new CI on the 10th. The new CI reflects Cosmax Group's identity as a global beauty·health comprehensive service company.
The new CI retains the optimistic symbol representing Cosmax's management philosophy of Barum (Rightness), Dareum (Difference), and Areum (Beauty), and has been revised from the upper right corner to the center. The names of overseas subsidiaries are placed below the wordmark, and the names of affiliates are positioned on the right, allowing for consistent variations based on the basic CI.
The tagline (a concise phrase representing the company's identity) previously used at the bottom of the CI has been removed. Instead, the phrase has been changed from ‘The Science of K-Beauty’ to ‘The Science of Beauty.’ This will be used as a unique descriptor to explain Cosmax Group in the future.
Reflecting the image of a company leading technological innovation, a design guideline centered on lines and pictograms has also been established. The new CI and guidelines will be sequentially applied to the headquarters and overseas subsidiaries’ websites, business cards, employee IDs, and more.
Cosmax Group started in 1992 with the three promises of an apple (Barum, Dareum, Areum) and has continuously introduced innovative technologies in the cosmetics industry. Since then, it has steadily expanded its business areas to health functional foods and pharmaceuticals.
As of the first half of this year, Cosmax Group supplies cosmetics, health functional foods, and pharmaceuticals to domestic and international markets through 27 production bases worldwide, including Korea, China, the United States, Indonesia, Thailand, and Australia.
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A Cosmax Group official stated, “We carried out the CI modernization work to strengthen the group’s global identity and unity,” adding, “With the message of delivering the first and best impression to customers, we will advance as the global number one beauty and health comprehensive service company.”
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