Shilla Myeon, Korea's First to Introduce 'Line Pay Taiwan' Payment

Half of Taiwan's Population Uses It
Boosting Marketing for Southeast Asian Tourists

Shilla Duty Free announced on the 8th that it has become the first in Korea to introduce the 'LINE Pay Taiwan' payment system, which is used as a payment method in Taiwan and Southeast Asia.

With this, Shilla Duty Free now offers a total of seven easy payment methods, including Naver Pay, Kakao Pay, Payco, WeChat Pay, UnionPay QR, Alipay, and LINE Pay Taiwan.

This payment system introduction follows the MOU signed with LINE Pay last November. It is also a measure to revitalize marketing for tourists from Taiwan's number one mobile payment service, 'LINE Pay Taiwan,' and Southeast Asia. LINE Pay is used by one out of every two people in Taiwan.

Shilla Duty Free announced that it has introduced the 'LINE Pay Taiwan' payment system for the first time in Korea.
[Photo by Shilla Duty Free]

To commemorate the introduction of the LINE Pay Taiwan payment system, Shilla Duty Free will hold payment promotions and membership tier upgrades until September 30.

Customers paying with LINE Pay Taiwan will receive LINE Points equivalent to 15% of their purchase amount at downtown stores (Seoul and Jeju branches) and 10% at the Incheon Airport branch.

When paying with CTBC's LINE Pay card, Fubon's J Card, or SinoPac's DAWAY card registered on LINE Pay, customers will receive an additional 10% LINE Points.

Additionally, LINE Pay Taiwan users will be provided with 'Diamond Membership' and Shilla Duty Free gift certificates based on their purchase amount.

Shilla Duty Free stated that starting with this payment system introduction, it plans to develop a Shilla Duty Free channel within the LINE Pay app to expand communication and marketing activities with customers.

This content was produced with the assistance of AI translation services.