LG Electronics' 'Endangered Species Protection Campaign' Joined by New York Yankees

US National Bird 'Huinmeorisuri' Targeted Campaign Launched

LG Electronics announced on the 4th that the prestigious American professional baseball team, the New York Yankees, will also cooperate in the 'Endangered Animal Protection Campaign with LG.'

This campaign showcases the beautiful and dynamic images of animals endangered by climate change on the electronic billboard in Times Square, New York, aiming to raise awareness of biodiversity. Its purpose is to instill awareness about carbon emissions and global warming.

LG Electronics, which is conducting the 'Crisis Animal Protection Campaign with LG,' has been showcasing a bald eagle video on the Times Square billboard in New York, USA, starting from the 1st (local time). /
[Photo by LG Electronics]

LG Electronics chose the bald eagle, the national bird of the United States and an endangered species, as the campaign theme to coincide with the U.S. Independence Day (July 4). The New York Yankees, a sports team representing New York, sympathized with the campaign's purpose and participated together.

From the 2nd (local time) to the 4th, LG Electronics held a 'Symbolic Adoption' event for endangered animals at Yankee Stadium, the home stadium of the New York Yankees. Symbolic adoption is a charitable activity where donations for wildlife habitat restoration and research are rewarded with animal dolls and adoption certificates.

LG Electronics provided symbolic adoption certificates to visitors who participated in the event. They also gave out maps indicating areas where bald eagles can be observed in the U.S. and binoculars. The donations raised during this event will be used by the National Wildlife Federation within the year to carry out tree-planting activities across the United States.

Additionally, since the 1st, LG Electronics has been displaying a powerful 3D video of the bald eagle on the Times Square electronic billboard in New York. This is the second video following the 'Snow Leopard' theme, which was first unveiled in April and attracted attention. The video depicts a bald eagle soaring over New York, heading to the Grand Canyon in search of a new habitat.

The company plans to continue the campaign and cover animals such as sea lions and Greenland caribou. Jung Kyu-hwang, LG Electronics' North America regional representative, said, "As a global corporate citizen, we will fulfill our responsibilities for a sustainable future for all," adding, "We will continue environmental protection activities that can be shared with our customers."

This content was produced with the assistance of AI translation services.