Cass Selected as Olympic Partner... "Full-Scale Start of Olympic Marketing"

Cass Zero Designated as Official Global Partner Drink for Paris Olympics
Baehajun, OB Beer CEO, "Will Deliver a Message of Unity for Team Korea"

OB Beer’s ‘Cass,’ the first official Olympic partner in the domestic alcoholic beverage industry, has begun actively supporting the national team athletes one month ahead of the 2024 Paris Olympics opening.

On the morning of the 26th, Cass held an 'Official Partnership Commemoration Event' at the Walkerhill Hotel in Gwangjin-gu, Seoul.

As the first official Olympic partner brand in the alcoholic beverage industry, Cass held an event commemorating its partnership with the "2024 Paris Olympics" on the 26th at the Walkerhill Hotel in Seoul. Bae Hajun, CEO of OB Beer (center), and sports stars including Yoo Namgyu, Kim Sunyoung, and Kwak Yoonki are toasting together. Photo by Younghan Heo younghan@

Cass announced, "With the non-alcoholic beer 'Cass 0.0 (Zero)' leading the way, we plan to launch nationwide support marketing both domestically and internationally before and during the Olympic Games." Cass emphasized that this is the first time a non-alcoholic beverage, Cass Zero, has been designated as an official global partner drink of the Olympics.

Baek Ha-jun, CEO of OB Beer, stated, “Cass, the national beer that has been with people during moments of celebration and cheering, is a beer brand that aligns with the spirit pursued by the Olympics, the world’s greatest festival.” He added, “We expect that through this Olympic partnership, Cass will unite people’s hearts to support the athletes’ success and create moments of harmony.”

Cass’s Olympic campaign will be fully launched from the end of this month. Having secured the official partner status from the International Olympic Committee (IOC), Cass released the 'Olympic Edition' of 'Cass Fresh' and 'Cass 0.0' at the end of last month, and plans to support the Olympics through TV commercials and influencer collaborations.

In particular, Cass plans to showcase the group SEVENTEEN’s Boo Seoksoon, the star of the '2024 Paris Olympics Team Korea Cheer Song' titled 'Fighting Haeyaji,' along with AI cheer video services and limited edition goods. Additionally, during the Olympics, Cass will operate 'Cass Pocha' at the 'Korea House' near the Eiffel Tower, themed around Korean alcoholic beverage culture.

Seo Hye-yeon, Vice President of National Brand at OB Beer, said, “At the Olympics, a festival where humanity comes together as one, Cass will deliver a message of unity for Team Korea.”

This content was produced with the assistance of AI translation services.