Jeonggwanjang Enters US Premium Market with 9 Trillion KRW Sales... First K-Health Supplement

Eco-Friendly Market Chain Company Sprouts Signs Storewide Entry Contract
Strong Sales Performance at Costco and Amazon
Leading to Love Calls from Major Distribution Channels
Full-Scale Targeting of Global Mainstream Market

KGC Ginseng Corporation announced on the 26th that its brand CheongKwanJang has become the only domestic health functional food company to sign a contract with Sprouts, a premium market chain company in the United States, and is set to actively enter the global mainstream market.

An American consumer is looking at Jeonggwanjang products at a local distribution channel.
[Photo by KGC Ginseng Corporation]

Sprouts is a premium market chain company that sells high-quality organic, gluten-free, vegan, and Non-GMO products with a concept focused on eco-friendliness and organic products. It operates 415 stores nationwide in the U.S., with annual sales reaching 9 trillion KRW.

Through this contract, CheongKwanJang plans to introduce Everytime 2000mg, Everytime Powerful Deer Antler, and Everytime Energy Boost to all Sprouts stores in the U.S.

These products are designed specifically for the U.S. market based on the Hong Sam Jeong Everytime, which surpassed cumulative sales of 1.3 trillion KRW eight years after its launch in Korea. Considering that American consumers are highly interested in energy boosting and metabolism based on blood circulation, the products were developed by specializing in the blood circulation improvement and fatigue recovery functionalities of red ginseng, which are recognized by the Ministry of Food and Drug Safety. The bitterness of red ginseng was also reduced to suit the American palate, which is not accustomed to bitter tastes.

The reason CheongKwanJang was the only domestic health functional food company able to sign a contract with Sprouts is attributed to the strong sales performance and positive consumer response from its earlier entries into Costco and Amazon in the U.S. In fact, Costco sales grew by 150% year-over-year from January to May this year. Notably, 'CheongKwanJang Hongsamwon,' available in over 140 Costco stores, is leading the caffeine-free functional beverage market in the U.S., which is primarily dominated by caffeine-based functional drinks.

CheongKwanJang also maintains the number one brand position in the 'Herbal Supplement Ginseng' category on Amazon. Additionally, positive consumer reviews for products such as 'CheongKwanJang Everytime 2000mg' have led to love calls from global distribution channels in the U.S.

The company explained that the reason CheongKwanJang receives positive evaluations from American consumers is that red ginseng is a safe natural ingredient that aligns with global health food trends such as Non-GMO and gluten-free, and that CheongKwanJang’s excellent quality and technological capabilities, combined with analysis of local health needs, have resulted in the development of consumer-tailored products.

A representative from KGC Ginseng Corporation stated, "The contract between CheongKwanJang and Sprouts is significant as it signals the full-scale expansion into the core market favored by the American upper-middle class," adding, "We will continue to expand locally tailored products and aggressively enter large global online and offline distribution channels to lead the K-health functional food wave in the global market."

This content was produced with the assistance of AI translation services.