Samsung Electronics Bespoke Refrigerator Surpasses 3 Million Units Sold in 5 Years Since Launch

One Unit Every Minute... Korea's First Customized Home Appliance
Lifestyle Brand Equipped with AI Technology

Samsung Electronics announced on the 26th that its Bespoke refrigerator has surpassed 3 million units in cumulative domestic sales within 5 years of its launch. This means it sold at a rate of one unit per minute over the 5 years.

A Samsung Electronics model is introducing the Bespoke refrigerator, which has surpassed 3 million units in cumulative sales at the Samsung Store Daechi branch.
[Photo by Samsung Electronics]

Samsung Electronics said that when it first introduced the Bespoke refrigerator in 2019, it opened the era of 'customized home appliances.' By allowing customers to choose product types, materials, and colors according to their personal preferences, it created a new wave in the home appliance market.

Samsung Electronics stated, "Through the Bespoke refrigerator, we have established ourselves as a consumer-centric lifestyle brand," adding, "We have continuously innovated to evolve a food life that reflects consumers' individuality."

In 2021, Samsung added 360 Prism colors in addition to the basic colors, enabling customers to enjoy diverse interior styling. They also launched a 'lifetime warranty' service, which was possible due to their confidence in the quality of the refrigerator's core component, the digital inverter compressor.

In 2022, Samsung released the Bespoke Refrigerator Infinite line, a product emphasizing robust durability and timeless elegance.

This year, the Bespoke refrigerator is presenting a new paradigm by incorporating advanced AI technology. The 'Bespoke AI Family Hub' features 'AI Vision Inside,' which automatically recognizes ingredients placed on the shelves and creates a food list.

Hwang Tae-hwan, Vice President and Head of Samsung Electronics Korea, said, "From the dawn of the new customized home appliance era to achieving sales of 3 million units, the Bespoke refrigerator has continuously evolved to allow everyone to enjoy a lifestyle true to themselves," adding, "As it is establishing itself as the hub of AI home appliances, we will continue to strive for a more convenient and smarter daily life for consumers."

This content was produced with the assistance of AI translation services.