China's Smart Learning Device Market Rapidly Growing... Expected to Reach 19 Trillion Won This Year

The smart learning device market is rapidly growing in China. Although these high-priced products exceed 1.9 million KRW per unit, they are being distributed at a fast pace.

According to the Chinese newspaper Pengpai on the 23rd, smart learning devices in China are sold locally for 1,399 to 10,000 yuan (approximately 270,000 to 1.91 million KRW). Smart learning devices are laptops or tablet-type devices designed for educational purposes, equipped with various learning apps and artificial intelligence (AI) conversation functions.

In 2016, China announced a policy direction for the advancement of the education sector and promulgated the "Special Measures for Innovation and Development of the Smart Device Industry." Locally, AI specialized companies such as iFLYTEK (Keda Xunfei), Baidu (Xiaodu), Xueersi, Zuoyebang, and Squirrel AI are among the notable brands.

According to recent research by China's Duojing Education Research Institute, the local smart learning device market is expected to exceed 100 billion yuan this year and grow to 140 billion yuan by 2027. The research agency Mojingdongcha reported that the total learning device market size in the first quarter of this year was 1.9 billion yuan, with related sales increasing by 203.3% year-on-year and sales volume rising by 57%.

Among the top 10 brands, half recorded sales exceeding 100 million yuan in the first quarter, and almost all brands showed growth compared to the previous year, Pengpai reported. Among them, Xueersi ranked first in brand size with 430 million yuan in sales, which represents a 1606.8% increase compared to the previous year.

Pengpai evaluated that although some devices may be indiscriminately used in educational settings, they are expected to be effective in third- to fifth-tier cities. The media explained, "In first- and second-tier cities with abundant educational resources, students' demands may not be fully met. However, in third- to fifth-tier cities with limited educational resources, the content of smart learning devices will be effective and will also help with educational equity."

This content was produced with the assistance of AI translation services.