Lotte Wellfood Launches 100% Plant-Based Dessert 'Joy'

Expanding Health & Wellness with Joy Brand
Two Oat and Pea-Based Snacks
Two Plant-Based Jelly Products Replacing Gelatin

Lotte Wellfood is strengthening its health & wellness sector by launching the plant-based dessert brand ‘Joee’. Using 100% plant-based ingredients, it preserves the original taste and texture of the materials, allowing consumers to enjoy a delicious and healthy experience without any burden.

The new products introduced at launch include a total of four items: two types of snacks and two types of jelly. The two snacks are ▲Joee Oat Crispy Chip and ▲Joee Pea Crispy Chip. They are made from plant-based ingredients such as oats and peas. By using an oven-baking method, the amount of oil used is reduced, providing a lighter and more savory taste. The Oat Crispy Chip contains 2000mg of dietary fiber per pack, and the Pea Crispy Chip includes 3g of protein per pack. Another advantage is that they do not contain flour, making them easy to enjoy without worry.

The two jellies are ▲Joee Soft Chewy Fruity Shine Muscat and ▲Joee Soft Chewy Fruity Mango. With a soft texture and rich natural fruit flavors, they give the sensation of eating perfectly ripe fruit the moment they enter the mouth. Instead of gelatin, which is commonly added when making jelly, plant-based ingredients such as pectin found abundantly in fruit peels and carrageenan from seaweed are used. Additionally, a long-aging process that matures the jelly for 48 hours is applied to maximize a chewy exterior while keeping the inside soft and moist.

The packaging was also carefully designed to embody eco-friendly values. Collaborating with Lotte Central Research Institute and Lotte Packaging Solutions, paper-based packaging materials were used, and a flexo printing method that consumes less ink was applied to differentiate the packaging from existing products. For the snacks, unnecessary bulk was reduced to minimize packaging material consumption and enhance portability and storage convenience.

This content was produced with the assistance of AI translation services.