Lotte Hotel & Resort Opens 'L7 Hotel' in Chicago, USA

L7 Chicago by Lotte Incorporates Korean Traditional Elements
Ceremony Held on the 12th to Celebrate Rebranding Opening

Lotte Hotel & Resort announced on the 14th that it held an opening ceremony on the 13th in Chicago, USA, to mark the official rebranding opening of ‘L7 Chicago by Lotte.’

L7 Chicago is Lotte Hotel & Resort’s fourth chain in the United States following Lotte New York Palace, Lotte Hotel Seattle, and Lotte Hotel Guam, and it is the first L7 hotel in North America. After opening the first overseas hotel under the L7 brand in Hanoi, Vietnam last year, Lotte Hotel & Resort has now introduced the L7 brand to the U.S. market.

(From left) Shin Yu-yeol, Head of Future Growth Office at Lotte Holdings; Kim Sang-hyun, General Representative of Lotte Distribution Group; Kim Jeong-han, Consul General in Chicago; Alexi Gianulias, Illinois Secretary of State; Lee Kang-hoon, President of KIND; Noh Jun-hyung, Head of ESG Management Innovation Office at Lotte Holdings; and Kim Tae-hong, CEO of Lotte Hotel & Resort, are participating in the ribbon-cutting ceremony at the grand opening event of 'L7 Chicago by Lotte' held in Chicago, USA, on the morning of the 13th (local time).
Photo by Lotte Hotel

The event was attended by key figures including Alexi Giannoulias, Illinois Secretary of State, Kim Jeong-han, Consul General of the Republic of Korea in Chicago, and Lee Kang-hoon, President of the Korea Infrastructure & Urban Development Corporation (KIND). From Lotte Group, a total of 25 guests including Kim Tae-hong, CEO of Lotte Hotel & Resort, Kim Sang-hyun, General Manager of Lotte Distribution Group, Noh Jun-hyung, Head of ESG Management Innovation Office at Lotte Holdings, and Shin Yoo-yeol, Head of Future Growth Office at Lotte Holdings participated.

L7 Chicago is located in the Chicago Loop, known as the largest cluster of skyscrapers in the U.S. alongside Manhattan, New York. It boasts excellent accessibility due to its proximity to the city’s tourist attractions and business districts. Situated near the Chicago Riverwalk, a riverside promenade along the Chicago River, and the Magnificent Mile, Chicago’s largest commercial district, it welcomes visitors with various purposes.

L7 Chicago was designed by AvroKO, a design firm renowned for its numerous awards. AvroKO, known for its luxurious and sophisticated interior designs, has worked on world-famous hotels such as Six Senses London and 1 Hotel Central Park New York. For L7 Chicago, they infused the building, constructed in 1912, with the vibrant urban atmosphere unique to Chicago and elements of Korean tradition.

AvroKO drew design inspiration from the traditional Korean textile technique ‘jogakbo’ and incorporated it throughout the hotel, from the handcrafted carpet patterns in the guest rooms to the lampshades. The hotel interior, newly imbued with Korean design, offers a comfortable space for relaxation away from the city’s hustle and bustle. Bench seating was installed by the large windows in the rooms to allow guests to take in the cityscape at a glance.

In the F&B sector, the Korean American steakhouse ‘PERILLA,’ partnered with renowned local chef Andrew Lim, introduces Korean-style BBQ. PERILLA, a dining concept that reinterprets Chicago’s traditional steakhouse culture from the perspective of a Korean chef, offers steak menus enhanced with the flavors of traditional Korean cuisine.

Kim Tae-hong, CEO of Lotte Hotel & Resort, said, “L7 Chicago is meaningful as the first entry of the L7 brand into the U.S. market,” adding, “At this new hotel, guests will experience a unique hotel stay that combines Korean warmth in hospitality with the distinctive character of Chicago.”

Meanwhile, Chicago, a city rich in traditional cultural landmarks including architecture, food, and music, is the third most populous city in the United States. Known as the home of prestigious professional sports teams such as the Chicago Bulls and Chicago Cubs, Chicago today is also a central city in the Midwest with a thriving startup industry and venture capital ecosystem.

This content was produced with the assistance of AI translation services.