Shinsegae Centum City to Open Umbro 100th Anniversary Pop-Up Store

Shinsegae Centum City will open a pop-up store for the traditional football brand 'Umbro' in celebration of its 100th anniversary, from the 14th of this month to the 6th of next month at the central plaza on basement level 2.

Umbro.

Umbro, founded in 1924 by the Humphreys brothers in a small laundry in Manchester, UK, grew rapidly with the football craze. By 1966, about 40 years after its founding, the brand was producing 85% of football club uniforms in the UK.

Recently, as the 'blokecore-look' trend?matching sports uniforms with everyday outfits?has become popular, Umbro is enjoying a 'second heyday.'

The pop-up space is presented in collaboration with Busan's British select shop 'Webby,' reinterpreting Umbro's heritage with a young and trendy sensibility. In particular, the exhibition area is designed with the concept of a '90s British boy' who loves Britpop, LPs, and guitars, encouraging free customer participation.

Key products include the 'HBL' line, featuring retro-style football uniforms, jerseys, and training kits inspired by the 80s and 90s, the signature 'Crispy Taslan' line with distinctive stitch details, and the new 'Inner Peace' lineup, designed for everyday comfort.

Other promotions and events include a free tarpaulin bag for all customers, a camping chair for purchases over 200,000 won, a peak draw gift event, and a 100th anniversary vintage photo booth.

Shin Hyun, team leader at Shinsegae Centum City Mall, said, "To celebrate Umbro's 100th anniversary, we've prepared a rich lineup of products and experiences so visitors can enjoy the brand in many ways. We hope for your interest and participation."

This content was produced with the assistance of AI translation services.