Wanghong Effect 'Toktok'... APR Achieves 3.6 Billion KRW Sales at China's 618 Shopping Festival

Expansion of the Beauty Device Market Size
Targeting the Chinese and Greater China Markets

APR announced on the 13th that it recorded sales of 3.6 billion KRW with its beauty device ‘MediCube AGE-R’ during China’s '618 Shopping Festival.' The 618 Shopping Festival is the largest online shopping event in China, originating from the founding day of JD.com, a major Chinese e-commerce platform.

AGE-R ranked 4th in the beauty device category between May 24 and 29, when the 618 Shopping Festival promotion started on Douyin, known as the Chinese TikTok. It was the only Korean brand to enter the top 10, alongside the Swiss anti-aging specialized beauty device brand ‘GEMO,’ which ranked 9th, making them the only non-Chinese brands on the list.

On the first day of the 618 Shopping Festival, May 24, Liu Wenwen, a major Wanghong with 19.37 million Douyin followers, conducted an exclusive live commerce broadcast for AGE-R’s ‘Booster Pro,’ generating sales of 2.3 billion KRW from a single broadcast. This was Liu Wenwen’s third exclusive live broadcast with AGE-R, and the synergy between the Wanghong and AGE-R products led to this successful outcome.

On other days, Wanghong Xiaolan’s live commerce broadcast on the Kuaishou channel generated approximately 700 million KRW in sales, and Wanghong Bbaibbaetu’s live commerce broadcast on June 5 generated about 600 million KRW in sales. Thus, APR’s cumulative sales from three live commerce broadcasts by Chinese Wanghongs reached approximately 3.6 billion KRW.

Interest in beauty devices is increasing among Chinese consumers, leading to rapid growth in the beauty device market. According to data released by the Korea Trade-Investment Promotion Agency, China’s home beauty device market is expected to reach 21.3 billion yuan (approximately 4 trillion KRW) by 2026. Based on this achievement, APR plans to continue activities such as live commerce broadcasts centered on online sales within China, while also expanding its influence in global markets outside China based on its performance in the vast Chinese market.

An APR official stated, “The Greater China market, including mainland China and Hong Kong, is highly attractive for consumer goods companies considering purchasing power and global influence. We will continue to do our best to replicate our success in the U.S. and other regions in China and other countries.”

This content was produced with the assistance of AI translation services.