Starbucks Offers Up to 1,500 Won Discount When Buying 'Coffee + Bread' in the Morning

From the 17th for 14 days until 10:30 AM
Plain Bagel, Danhobak Egg Sandwich, etc.

Starbucks introduces a meal replacement set to ease the burden on customers having breakfast in the era of high inflation.

Starbucks Korea announced on the 13th that it will hold a ‘Morning Set’ event from the 17th to the 30th, offering a discounted price when purchasing a Cafe Americano together with selected event food items.

The Morning Set event runs from store opening until 10:30 a.m. Customers who order a Cafe Americano and one of six event food items via Siren Order or POS can enjoy a discount of up to 1,500 KRW when purchasing as a set.

The event food items include six popular breakfast options: ▲Tangjong Plain Bagel ▲Ham & Deep Cheese Salt Bread ▲Egg Egg Sandwich ▲Sweet Pumpkin Egg Salad Sandwich ▲Bacon Cheese Toast ▲Breakfast English Muffin.

The Cafe Americano is served in a tall size and can be changed to hot, iced, or blonde roast. Customers wishing to upsize their drink or switch to decaffeinated or half-decaffeinated beans can do so with an additional payment.

Additionally, Starbucks Rewards members can earn extra stars through the ‘Brunch Your Way’ benefit when purchasing food (bagels, salt bread, sandwiches, salads, soups) along with a beverage during morning hours.

The reason Starbucks is running the Morning Set event is to introduce popular breakfast foods that pair well with Starbucks coffee and to provide customers with tailored discount benefits.

In fact, an analysis of sales data for the event food items from the 1st to the 12th of this month showed that about 40% of daily sales for these foods occurred between the store opening time of 7 a.m. and 10:30 a.m. This is approximately twice the average sales volume of all food items during the same time period.

Kim Beom-su, Starbucks’ Marketing Manager, said, “The Morning Set event was prepared with the hope that Starbucks will be a solid start to our customers’ day,” adding, “We will consider enhanced customized customer benefit plans based on customer feedback and data regarding the Morning Set event.”

This content was produced with the assistance of AI translation services.