DotSlashDash, Hyundai Department Store Duty Free and '#NauiEurope' Campaign
Selected Video Broadcasted on Large Signage at Hyundai Department Store Duty Free Shop
Short-form marketing platform DotSlashDash announced on the 12th that it will run the ‘My Travel Vibe (feat. Europe)’ campaign with Hyundai Department Store Duty Free, offering rewards for uploading videos related to Europe.
Designed to increase interest in the Paris Olympics, this campaign will run from the 13th to the 26th. Participants who upload videos related to Europe with the hashtag ‘#NauiEurope’ will be entered into a draw where two winners will receive round-trip airfare to Europe. Additionally, 50 people will be awarded 10,000 points each, totaling 500,000 points in rewards. Notably, selected videos will be displayed on large digital signage at Hyundai Department Store Duty Free Trade Center branch.
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Lee Chang-woo, CEO of DotSlashDash, said, “We hope users record memorable moments of their European travels and have the special experience of seeing their videos displayed on large digital signage in the city.” He added, “We will continue to provide enjoyable experiences and benefits to users through various campaigns.”
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