CJ Freshway, Annual Sales of Snacks for Children and Adolescents Increase by 31%

Growth in Distribution Scale of School Meal Products like Juice, Bread, and Rice Cakes
Strong Sales of Private Brand Products
Ainuri Fruit and Vegetable Juice Sells 4.8 Million Packs Annually
Effective Differentiation Strategy Including Strengthening Premium Product Lines

CJ Freshway announced on the 10th that sales of snacks distributed through meal channels for children and adolescents have grown at an average annual rate of 31% over the past three years. The cumulative sales of this product category from January to April this year also increased by 14% compared to the same period last year, continuing the upward trend.

The snacks provided by CJ Freshway through school meals are products offered as dessert menus or snacks at nationwide infant care and education facilities such as kindergartens, daycare centers, regional children's centers, as well as elementary, middle, and high schools.

Ainuri Juice 'Drink and Gather Vegetable Friends'
[Photo by CJ Freshway]

The product categories with significant sales growth include juice (50% average annual growth), bread (38%), and rice cakes (173%). Among juices, the sales volume was high for the fruit and vegetable juice product line of the in-house brand 'Ainuri,' which is distributed through children's meal channels. More than 4.8 million packs of 100ml children's beverages were sold last year.

CJ Freshway analyzed that the increase in sales was driven by lifecycle-based private brand (PB) products covering infants to adolescents and a distribution collaboration strategy with competitive food brands. The trend toward premium ingredients and increased food consumption due to strengthened childcare systems are also considered to have partially influenced this growth.

Recently, products with unique packaging have also attracted attention. Ainuri applied children's drawings on the front of the package for 'Drinking Gather Vegetables Friends.' The school meal specialized brand 'Ttuntun School' increased product order rates by applying various concept designs such as new semester and Apple Day on fruit juice packages. All the drawings applied to the packaging were award-winning works from children's and youth contests conducted by CJ Freshway.

CJ Freshway is continuously expanding its snack lineup to respond to market demand. Recently launched new products include 'Wheat Hot Dog Dipped in Milk' and 'High-Calcium Cheesecake (Strawberry, Banana),' all of which are Ainuri products.

A CJ Freshway official stated, "Based on the largest food ingredient distribution infrastructure in Korea and global sourcing capabilities, we plan to develop independent PB products and actively discover and introduce high-quality domestic and international products," adding, "Through CJ Freshway’s differentiated products, we will provide children with healthy ingredients, diverse flavors, and enjoyable meal experiences."

This content was produced with the assistance of AI translation services.