'HedgeStar with 10,000 Followers... Tenfold Increase in Golf Fan Applicants'

Hazzys Golf, General Public Ambassador Competition Ratio 67:1
20% Increase in Sales Among 30s and 40s After Hazzystar Activities
3rd Member Recruitment Scheduled for August

LF's golf wear brand Hazzys Golf announced on the 7th that sales at major stores and among its main customer base of people in their 30s and 40s have increased thanks to the performance of its official general public ambassadors, the 'Hazzystar'.

Since last year, Hazzys Golf has been conducting athlete marketing led by professional golfer Lim Jin-hee and activities with general public ambassadors called 'Hazzystar' to expand its connection with golfers in their 30s and 40s.

Hazzys Golf Hazzystar 2nd Generation.
Photo by Hazzys

The second generation of Hazzystar, recruited in January, saw about a tenfold increase in applicants compared to the first generation last year, with a competition rate of 67:1. The second generation Hazzystar members were selected as 15 individuals from various professions interested in golf and fashion, including general public in their 30s and 40s and golf influencers. These members are ordinary people with over 10,000 followers on social media platforms, who have built influence in fields such as announcers, models, cheerleaders, and nurses.

A representative from Hazzys Golf explained, "To promote the brand in a friendly way from the perspective of customers in their 30s and 40s who share the common hobby of 'golf,' we will actively reflect the opinions and experiences of our brand ambassadors from the field in product and service planning and development going forward."

During their four-month activity period, Hazzystar members ▲ directly experienced Hazzys Golf’s seasonal new products and created SNS content ▲ shared ideas felt on the field to contribute to brand improvement ▲ and participated in group rounding events and other activities.

The activities of Hazzystar have also led to tangible results. Total sales at major Hazzys Golf stores?Lotte Department Store Main Branch, Lotte Department Store Jamsil Branch, and Shinsegae Department Store Gyeonggi Branch?rose by 20% from January to May this year compared to the previous year, coinciding with the start of the second generation Hazzystar activities. Sales among the brand’s main consumer group of customers in their 30s and 40s increased similarly.

Sales of key items styled and exposed on SNS by Hazzystar members also increased. The short-sleeve collar t-shirt, a new product for this spring and summer season, saw a 30% sales increase from April to May, and the summer windbreaker jumper’s sales rose by 20% during the same period.

Hazzys Golf also launched the ‘Happy Birthday’ goods collection for the second generation Hazzystar this year. The Happy Birthday collection, designed as functional items to enjoy summer rounds comfortably, includes about 10 summer items such as pique t-shirts, jumpsuits, and sleeveless t-shirts.

Kim Do-hyung, head of LF’s golf business division, said, "From athlete marketing led by professional golfer Lim Jin-hee to general public ambassador marketing composed of professionals from various fields, Hazzys Golf’s diverse ambassador strategies to promote an authentic golf culture are standing out. Going forward, Hazzys Golf will continue to be a brand that shares a common bond through golf with those who sincerely love golf and fashion and enjoys that lifestyle together."

Meanwhile, Hazzys Golf plans to recruit the third generation of Hazzystar members in August.

This content was produced with the assistance of AI translation services.