Gwangyang City Launches Win-Win Marketing Support to Boost Maesil Consumption

Up to 30% Discount to Increase Income for Maesil Farms

Gwangyang City in Jeollanam-do participated in the ‘Maesil Win-Win Marketing’ event held on the 3rd at the Nonghyup Hanaro Mart Seoul Yangjae branch to promote Gwangyang Maesil and boost consumption during the maesil harvest season.

Organized by Nonghyup Economic Holdings, this event was designed as a win-win cooperation program where producers sell agricultural products at fair prices, consumers purchase them at affordable prices, and local governments and sponsoring companies enhance their social contribution image.

[Photo by Gwangyang City]

On this day, a special maesil sales event was held with support from Gwangyang City, the main production area of Korea’s premium maesil, nearby cities and counties with high maesil production (Suncheon City, Hadong County), and Home&Shopping Co., Ltd.

The sponsorship funds provided were used for discount events allowing consumers to purchase maesil at reduced prices during the special sales event.

In Gwangyang City, the Agricultural Technology Center, Gwangyang Nonghyup Cooperative Joint Business Corporation, Gwangyang Nonghyup, Jinsang Nonghyup, Daap Nonghyup, and Gwangyang Horticultural Nonghyup participated to promote the excellence of Gwangyang Maesil and encourage increased income for maesil farmers.

The discount event will continue until the event stock, including Gwangyang organic maesil, is sold out. Consumers can purchase 5kg and 10kg boxes at up to 30% off at major Nonghyup Hanaro Marts nationwide.

Starting with this ‘Maesil Win-Win Marketing,’ the city plans to carry out various online and offline promotional activities such as supporting home shopping sales, operating an online Maehwa marketplace, distributing maesil seed separators for pickled maesil processing, and consumer promotions to help farmers sell their harvested maesil stably.

Lee Hwa-yeop, Director of the Agricultural Technology Center, stated, “Due to recent abnormal weather conditions, agricultural product yields have decreased, and many farmers are struggling with reduced demand and falling prices of maesil, Gwangyang’s representative agricultural product. Through this maesil promotion event, we will revitalize the consumer market and make every effort in production area distribution and marketing so that the premium maesil produced by Gwangyang farmers through hard work can receive fair prices and secure stable farm income.”

This content was produced with the assistance of AI translation services.