The Three Samsung Families CJ-Shinsegae, Comprehensive Collaboration in Logistics, Products, and Media

5th 'Business Partnership Agreement Signing Ceremony'
Two Groups Unite for Overwhelming Core Competitiveness
SSG.com Gimpo·Opo Logistics Centers Transferred to CJ
Gmarket and Others' Logistics Entrusted to CJ Logistics

CJ Group, a major Samsung-affiliated conglomerate, and Shinsegae Group will engage in comprehensive collaboration across online and offline distribution, logistics, products, and media content to foster future growth engines and significantly enhance customer benefits.

On the morning of the 5th, the leadership of both groups signed the 'CJ-Shinsegae Business Partnership Agreement' (MOU) at the CJ Human Resources Development Center in Jung-gu, Seoul. Attending the signing ceremony were Kim Hong-gi, CEO of CJ Group holding company, Shin Young-soo, CEO of CJ Logistics, and Heo Min-hoe, CEO of CJ CGV. From Shinsegae Group, Lim Young-rok, Head of Management Strategy Office, Han Chae-yang, CEO of E-Mart, and Wi Soo-yeon, Head of Content Division at Shinsegae Property, were present.

Both groups explained that the MOU was signed as their shared determination to swiftly respond to the rapidly changing market environment and improve management efficiency aligns, aiming to further strengthen their long-established 'No.1 competitiveness.'

At the 'CJ-Shinsegae Business Partnership Agreement Signing Ceremony' held on the 5th at the CJ Human Resources Center in Jung-gu, Seoul, Kim Hong-gi, CEO of CJ Corporation, and Lim Young-rok, Head of Shinsegae Group's Management Strategy Office, are posing for a commemorative photo holding the strategic business partnership agreement.
[Photo by CJ Group]

CJ Logistics Joins Shinsegae E-commerce

With this MOU, CJ and Shinsegae will strengthen logistics collaboration. First, Gmarket plans to introduce CJ Logistics' '0-NE' service to provide next-day delivery. Starting as early as next month, Gmarket's guaranteed next-day delivery parcels will be handled through CJ Logistics.

With the introduction of the 0-NE service, the ordering time for Gmarket's existing Smile Delivery will be extended. Previously, orders had to be placed by 8 PM to be scheduled for next-day arrival, but now orders placed by midnight can be received the following day.

Gmarket and CJ Logistics also plan to expand guaranteed delivery service cooperation for sellers. If sellers agree to the guaranteed delivery model, they will receive various promotional benefits. Sellers can increase sales, and customers can receive more products faster.

SSG.com is discussing having CJ Logistics take charge of a significant portion of system operations, including SSG Delivery, dawn delivery, and logistics centers, to advance its logistics system. In particular, they are negotiating a phased transfer of two NEO Centers in Gimpo and a state-of-the-art logistics center built in Opo to CJ Logistics.

Through this collaboration, Shinsegae's e-commerce division will enhance customer convenience by utilizing CJ Logistics' delivery network and reduce logistics costs. Based on logistics cost savings, SSG.com plans to further strengthen the grocery sector by leveraging E-Mart's food capabilities. CJ Logistics can realize 'economies of scale' with the significantly increased volume from Shinsegae. Using this logistics cooperation as a model case, CJ Logistics plans to actively expand the transition from 1PL (first-party logistics) to 3PL (third-party logistics).

"Combining No.1 DNA to Maximize Customer Satisfaction"

Both groups also plan to develop collaborative products centered on CJ CheilJedang and E-Mart. Last August, E-Mart, SSG.com, and Gmarket pre-launched 13 new products from CJ CheilJedang for sale.

Shinsegae and CJ Group stated, "If the know-how accumulated over decades by both companies is combined, it will be possible to offer 'cost-effective hot items' that truly empower customers in this high-inflation era," adding, "From now on, both companies will collaborate from the product planning stage."

The two groups will also explore cooperation in media business and content fields and share membership benefits. Shinsegae has Shinsegae Points and Shinsegae Universe Club, while CJ has the CJ ONE points membership. They plan to share these membership benefits to increase customer advantages such as earning and usage locations.

Shinsegae Group and CJ Group said, "Both companies share the commonality of having led innovation in industries with many customer touchpoints such as distribution, food, and culture," and added, "Through close collaboration, we will enhance the growth potential of both companies and maximize customer satisfaction."

This content was produced with the assistance of AI translation services.