Lotte Chilsung Beverage Launches 4th Generation Beer 'Crush' in Mongolian Market

Popular singer 'Dabaidasha' to participate as main sponsor of concert
Products to be supplied to local large supermarkets and convenience stores

Lotte Chilsung Beverage's 4th generation beer 'Crush' is entering the Mongolian market.

A Mongolian consumer is looking at Lotte Chilsung Beverage's 4th generation beer 'Crush' at a local supermarket.
[Photo by Lotte Chilsung Beverage]

On the 31st, Lotte Chilsung Beverage announced that it will participate as the main alcoholic beverage sponsor in the 'Davaidasha Show & Concert' held at the Mongolian National Sports Stadium to launch Crush in Mongolia.

This concert will feature various artists including Mongolia's popular singer Davaidasha. The expected audience size is about 35,000 people.

Starting with this sponsorship, Lotte Chilsung Beverage plans to supply the product through various distribution channels such as large supermarkets and convenience stores in Mongolia. They also plan to carry out promotional activities tailored to the local market in cooperation with major distribution channels in Mongolia.

In addition, they have set plans to operate a Crush brand store reflecting Mongolian local culture and consumer preferences, and to form a local fan base through various promotions and tasting events.

A Lotte Chilsung Beverage official said, "We expect to strengthen Crush's global market position and promote the brand in various cultural spheres through this entry into the Mongolian market," adding, "We will do our best to ensure local consumers can feel the charm of Crush."

This content was produced with the assistance of AI translation services.