New Powdered Rice Menu with Over 130 Varieties Sold at 32 Famous Bakeries Nationwide Including Seongsimdang and Iseongdang

The Ministry of Agriculture, Food and Rural Affairs announced on the 30th that it will hold a 'Bread Pilgrimage Event' with 32 famous bakeries nationwide from next month 1st to October 31st.


The Ministry is fostering the powdered rice industry to stabilize rice supply and improve food self-sufficiency. As part of the policy, it is promoting the development and marketing of powdered rice confectionery and bakery menus. Following last year, 30 famous bakeries nationwide participated in the project this year and developed 120 new powdered rice menu items, which will be sold at each bakery starting next month 1st.


"Enjoy Your June Outing with the 'Garussal Bread Pilgrimage'" View original image

The Ministry will conduct the Bread Pilgrimage Event to promote the new powdered rice menus and increase consumer familiarity with powdered rice. The Bread Pilgrimage will offer various prizes through a lottery to consumers who certify their purchase of powdered rice bread. This year's Bread Pilgrimage Event includes 30 companies participating in the powdered rice confectionery and bakery new menu development project, along with Seongsimdang and Hongdudang.



Choi Myung-cheol, Director of Food Policy at the Ministry, said, "The newly introduced menus were carefully developed over several months by famous bakeries, including four master confectioners and bakers of Korea. They are not only delicious but also healthy products made with domestically harvested powdered rice. We hope many people participate in this Bread Pilgrimage Event and experience powdered rice products."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing