K-Beauty, to Japan and the World... 8 Universities Including Dongmyung University Hold Global Startup Camp

Establishing K-Beauty Marketing Strategies in Fukuoka, Japan

Dongmyung University (President Jeon Ho-hwan) announced on the 29th that it recently held a Global Startup Camp (Trend Watching) in Japan, jointly organized by eight universities participating in the Busan-area LINC3.0 Startup Sharing University program (Kyungsung University, Dongmyung University, Dongseo University, Dong-A University, Dong-Eui University, Pukyong National University, Silla University, Korea Maritime and Ocean University) over a three-day period.

The camp, held under the theme "Establishing Marketing Strategies for K-Beauty's Entry into the Japanese Market," was attended by around 50 students from the eight universities.

From June 16 to 18, these students gained hands-on experience in practical startup strategies by developing creative marketing strategies in teams, based on survey results analyzing the cosmetics market in Fukuoka, Japan.

A total of 16 teams (two from each university) presented their achievements. Pukyong National University Team A (led by computer engineering major Seo Hyeongjun and two others) received positive reviews for their "AI and AR-Based Smart Consumer Marketing Strategy," while Dongmyung University Team B (led by game engineering major Lee Jungyu and two others) was praised for their "Local Market Targeting Using SNS" marketing strategy.

The marketing strategies developed through the students' local market analysis will be delivered to the Busan Cosmetics Association.

Shin Dongseok, the head of the program, stated, "Starting with students' field visits to understand overseas markets, we plan to actively support global startup activities in various fields."

Students from eight startup shared universities in the Busan area are holding a commemorative photo at the local startup camp (Trend Watching) in Japan.

This content was produced with the assistance of AI translation services.