Shinsegae Department Store, Times Square Branch Women's Fashion Specialty Hall Renovation Completed

Table and Sofa Arrangement Inside the Store

Shinsegae Department Store announced on the 29th that it has renewed the domestic women's fashion specialty hall at its Times Square branch.

The domestic women's fashion specialty hall, newly renovated on the 3rd floor of the Times Square fashion hall with an area of approximately 1,000 pyeong (3,305㎡), focused on expanding rest areas rather than a sales-centered store layout. First, tables and sofas reminiscent of a luxury hotel lobby were newly arranged inside the store, and a comfortable and cozy space was presented through a wood-tone interior completely different from the existing urban atmosphere.

New brands were also introduced. Luxury knitwear brand ‘The Cashmere,’ which uses high-quality fabrics from Italy and Scotland, and ‘Cher,’ boasting a delicate and feminine atmosphere with French sensibility, were newly attracted. In addition, stores of adult genre brands popular among seniors, such as Le Beige, Printemps, and Botticelli, were also newly renovated.

To celebrate the renewal, the women's fashion specialty hall will hold up to 30% discount events and gift-giving promotions until the 2nd of next month. Daks, Printemps, and Son Jung Wan are planning a brand day 10% discount event, and brand Kim Yeon Joo is conducting various promotions such as a 20% discount on summer new products. Additionally, MC, Choi Yeon Ok, and Daks will give scarves, eco bags, and other gifts to customers who make purchases.

Sun Hyun Woo, head of fashion at Shinsegae Department Store, said, “With this renewal, the Times Square branch has unveiled a complete women's fashion specialty hall,” and added, “We will continue to establish a diverse brand portfolio tailored to the characteristics of each store and strive to provide customers with enjoyment and experiences beyond shopping.”

This content was produced with the assistance of AI translation services.