Coway Presents 'Icon Ice Water Purifier Artwork Goods' with Cha In-cheol

Commemorating the Launch of the New Product '2024 Model Icon Ice Water Purifier'

Coway announced on the 28th that it will release a limited edition ‘Icon Ice Water Purifier Artwork Goods’ in collaboration with art director Cha In-cheol to celebrate the launch of its new product, the Icon Ice Water Purifier.

Launched on the 7th to target the summer peak season, the ‘2024 Icon Ice Water Purifier’ by Coway is an upgraded version of the Icon Ice Water Purifier, which led the trend of miniaturization in the ice water purifier market with its compact size and innovative design. This product is the first ice water purifier to feature user-customizable functions that allow control over hot water temperature, water output volume, and even ice size.

Coway collaborated with art director Cha In-cheol to present the 'Icon Ice Water Purifier Artwork Goods'. (Photo by Coway)

Coway planned this goods collection with art director Cha In-cheol, who is gaining attention for his stylish designs, under the theme ‘COLOR YOUR LIFE’ for the summer season, aiming to offer customers a unique enjoyment by capturing the diverse colors and functions of the new Icon Ice Water Purifier.

The newly introduced Icon Ice Water Purifier goods consist of two types of transparent cups with artwork and removable stickers. The colorful tones and personalized functions of the Coway Icon Water Purifier were reinterpreted into Cha In-cheol’s distinctive pop art graphics for the design.

The Coway Icon Ice Water Purifier Artwork Goods are limited to 100 units and can be obtained through a consumer participation event.

The event, running until June 19, allows participants to download images of the Icon Ice Water Purifier goods from Coway.com and Coway’s SNS, then share them on Instagram posts or stories tagging the Coway account. Among the participants, 100 winners will be selected by lottery to receive the Icon Ice Water Purifier goods, and the winners will be announced individually on June 25.

A Coway representative said, “We planned this goods collection to promote the vibrancy of the newly refreshed Coway Icon Ice Water Purifier through collaboration with art director Cha In-cheol, who is loved for his unique and stylish designs. We plan to actively carry out various marketing activities that can approach consumers in a friendly way during the summer peak season.”

Meanwhile, Cha In-cheol is a graphic designer and art director who is actively working and has collaborated with famous domestic brands, including designing albums for rapper Beenzino.

This content was produced with the assistance of AI translation services.