KB Financial Group announced on the 28th that it held an opening ceremony for the 'KB GOLD&WISE Yeoksam PB Center' and the 'KB STAR WM Prestige Lounge' on the 27th, attended by Chairman Yang Jong-hee, KB Kookmin Bank President Lee Jae-geun, KB Securities CEOs Kim Sung-hyun and Lee Hong-gu, and KB Life Insurance CEO Lee Hwan-joo.

Banking, Securities, and Life Insurance One-Stop Service... KB 'Prestige Lounge' View original image

The KB STAR WM Prestige Lounge, along with the KB GOLD&WISE PB Center, is a new complex wealth management (WM) advisory model in the form of BwB (Branch with Branch), providing insurance products and services to customers.


Located on the 5th floor of the KB Life Tower in Yeoksam-dong, Gangnam-gu, Seoul, the ‘KB GOLD&WISE Yeoksam PB Center’ and ‘KB STAR WM Prestige Lounge’ offer customers private banking services from KB Kookmin Bank and KB Securities, as well as life insurance product subscriptions and advisory services from KB Life Insurance. Banking and securities services are provided at the Yeoksam PB Center, while life insurance services are available at the Prestige Lounge, allowing customers to receive consultations for all services in one place.


In particular, at the KB STAR WM Prestige Lounge, customers can consult and subscribe to products such as whole life insurance, which are not handled at the existing bank and securities PB centers, through STAR Wealth Managers who are insurance experts from KB Life Insurance, enhancing customer convenience, according to KB Financial.



Chairman Yang said, “The KB GOLD&WISE Yeoksam PB Center and KB STAR WM Prestige will serve as hubs in the Gangnam area, providing differentiated customer experiences to a diverse range of clients, including individual and corporate customers, becoming a mecca of comprehensive finance.” He added, “We will strive to provide the best comprehensive financial services as lifelong financial partners to our customers.”


This content was produced with the assistance of AI translation services.

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