Samsung Securities' 'Funhan Company Exploration' YouTube Content Gains Popularity

YouTube Variety Content Release

Samsung Securities' official YouTube channel 'Samsung POP,' which has 1.8 million subscribers, the largest scale among domestic securities firms, is gaining popularity as a job experience series featuring MZ (Millennial + Z) generation new employees.

According to Samsung Securities on the 28th, the 'Job Influencer's Job Experience' content, where they visit corporate client companies and experience a day as an employee, has surpassed 1.6 million views including Shorts as of the 27th. This is an unprecedented level for securities firm YouTube content.

Job Influencers experience jobs at Samsung Securities' excellent and prospective corporate clients and introduce the companies. Under the concept of MZ new employees, they have visited three companies so far. Currently, a total of five episodes have been released.

The first featured company was 'i-SENS,' a specialized manufacturer of blood glucose meters, where the job influencer personally tried the blood glucose meter and even conducted a mock interview related to preparing for employment at i-SENS. The second episode featured 'Dentis,' a dental medical device company, depicting the job influencer experiencing CNC processing, inspection processes, and Dentis medical devices. The third episode introduced 'GoPizza,' a single-person pizza franchise company, showcasing various departments within the company and the food tech research lab, ending with the job influencer making pizza themselves and tasting it on video.

Subscribers of Samsung Securities' YouTube channel have left cheerful comments such as "i-SENS, I will refer to this when checking blood sugar," "I will get my implants done at Dentis later," and "Tonight's dinner is definitely GoPizza." The CEOs and CFOs of the companies featured in this content also expressed great satisfaction, saying they were very pleased to be able to promote their companies through Samsung Securities' YouTube channel.

Besides 'Job Influencer's Job Experience,' Samsung Securities' YouTube channel is recording nearly 300 million views with various content such as the road quiz show 'Samsung Securities Shoots,' and specialized content on taxes and real estate 'Bugagatgise.' Especially, the recently released 'ETF Jjikmeok Season 3' is the third series of the ETF Jjikmeok series, which was very popular last year, inviting ETF experts from major domestic asset management companies to ask questions and provide answers to investors.

Samsung Securities also introduced the country's first 'Virtual Analyst,' a replicated version of an active analyst. This Virtual Analyst is active as a host for research highlight broadcasts. Using this technology, analyst broadcasts can be conducted with text input alone.

Bang Il-nam, head of Samsung Securities' Media Strategy Team, said, "We are introducing excellent and prospective corporate clients trading with Samsung Securities by leveraging the competitiveness of our YouTube channel and video production technology," adding, "We will continue to strive to discover services and content that allow both our company and excellent corporate clients to win-win together."

This content was produced with the assistance of AI translation services.