[Hit Product] Premium Capsule Coffee with Rich Flavor and Aroma... Dongseo Food's 'Kanu Barista'
1.7 Times More Coffee Beans Compared to Existing Espresso Capsules
3 Capsules Added to Existing Lineup of 11 Types
Expanding Consumer Experience with Unique Popup Store
Dongseo Foods announced on the 24th that it will operate the 'Kanu Rest Station Pop-up Store' in the unused space at Jayang Station on Seoul Subway Line 7 until the 16th of next month, in collaboration with the Seoul Metropolitan Government and Seoul Metro.
Earlier, Dongseo Foods introduced the premium capsule coffee brand 'Kanu Barista,' which embodies the company's commitment to providing consumers with the best coffee experience. This product incorporates over 50 years of Dongseo Foods' coffee manufacturing technology and expertise, containing 9.5g of coffee beans?1.7 times more than conventional espresso capsules?allowing consumers to enjoy a rich Americano.
Kanu Barista offers a total of 11 types of capsules, including Light Roast, Medium Roast, Dark Roast according to roasting intensity, as well as Decaffeinated and Ice-specific varieties. In November last year, three single-origin capsules were also added. These capsules feature regionally limited beans carefully selected from major coffee-producing areas representing each continent, such as Ethiopia, Colombia, and Indonesia, roasted using optimized methods.
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Dongseo Foods has been promoting the appeal of Kanu capsule coffee to more consumers through distinctive pop-up stores, including 'Kanu on the Table' held in Seongsu-dong, Seongdong-gu, Seoul, at the end of last year. A Dongseo Foods representative stated, "To provide the taste and aroma of Americano that suits domestic consumers' preferences well, we applied a larger amount of coffee beans and patented extraction technology to Kanu Barista," adding, "We will continue to conduct experiential promotions that offer consumers a special brand experience."
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