"Must Spend 1.9 Billion Won on Outfits to Go Out"... Why a Chinese Influencer Was Banned from SNS
Thousands of Related Contents Deleted in China
Initiation of Account Suspension for Regulation Violations
It has been confirmed that the social media (SNS) account of Wang Hongquanxing, a Wanghong influencer with 4,374,000 followers on Douyin, the Chinese version of TikTok, has been blocked.
According to local Chinese media reports on the 22nd, Wang Hongquanxing's account was suddenly blocked the previous evening. Douyin cited violations of the "Douyin Community Self-Regulation Agreement" as the reason. The last video Wang Hongquanxing posted was on March 30. Media also reported that his name cannot be found on Weibo (the Chinese version of X) and Xiaohongshu (the Chinese version of Instagram).
Wang Hongquanxing's real name is Wang Hongquan (王洪全). Born in December 1993 in Tangshan, Hebei Province, he flaunted his wealth through social media. In an interview with a media outlet, he said, "I don't go out unless I am adorned with luxury clothes worth at least 10 million yuan (approximately 1.9 billion KRW) in total." He also stated that he owns seven houses in a luxury apartment complex in Beijing, with the largest apartment measuring 991㎡ (about 300 pyeong), but he keeps it empty because it does not get sunlight.
Earlier, on the 15th, Chinese social media platforms including Douyin issued a joint notice strictly banning the distribution of content with unhealthy values such as hedonism, extravagance, and flaunting wealth. They also began deleting thousands of related contents and shutting down accounts that violated the regulations.
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Many Chinese media outlets reported that not only Wang Hongquanxing but also several other influencers violating the regulations were affected. Analysts suggest that the crackdown on materialism by Chinese social media is closely related to Chinese President Xi Jinping's slogan of "common prosperity" (gongtong fuyu), which means "let's live well together."
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