Paldo Birak Sikhye Zero, 3 Million Units Sold in 50 Days Since Launch

Initial sales volume four times higher than expected
Young consumers drawn by Zero craze and Halmaennial trend
Natural sweeteners applied to replicate taste of existing products

Paldo announced on the 22nd that 'Birak Sikhye Zero,' launched in March, surpassed 3 million units in cumulative sales within 50 days of its release.

The company explained that this figure is four times higher than the initially predicted early sales volume. Paldo cited the expansion of the consumer base as a key factor in the new product's popularity. They analyzed that the combination of the overall 'Zero' trend in food and beverages and the 'Halmaennial (Halmeoni + Millennial)' trend attracted consumption from younger generations in addition to existing customers.

Paldo Birak Sikhye Zero
Photo by Paldo

Sikhye is primarily made from malted barley, which is barley soaked in water to sprout malt, and non-glutinous rice. Malt and non-glutinous rice naturally contain sugars. To create the zero version of Sikhye, Paldo's research team used alternative sweeteners instead of sugar to maintain sweetness. Through their proprietary process, they removed the rice grains, leaving only the fiber, while preserving the unique texture of Sikhye.

Paldo plans to increase the production volume of Birak Sikhye Zero to meet the growing demand. They will also continue consumer experience marketing. The company intends to provide opportunities for product experience through domestic and international tournaments organized by the Korea Badminton Association.

Kim Pyeong-gi, head of Paldo's beverage marketing team, said, "Since the launch of Birak Sikhye Zero, there has been active customer inflow from the 20s and 30s age group to seniors," adding, "We will enhance competitiveness through aggressive product line expansion."

This content was produced with the assistance of AI translation services.