Lotte ON Sells BMW in Live Broadcast... "Strengthening New Car Consultation Service"

Brand Staff Participation
Introduction of Internal and External Designs · Real-time Q&A

Lotte ON announced on the 22nd that it will hold a 'BMW Vehicle Sales Live Broadcast.'

On the 23rd at 12 PM, Lotte ON will conduct a vehicle sales broadcast on its live broadcast channel 'ONLIVE.' During the broadcast, customers who apply for BMW vehicle purchase consultation will be entered into a draw to receive coffee coupons and gifts. Customers who proceed to the vehicle delivery stage will receive a golf bag.

Lotte ON planned this 'BMW Vehicle Sales Live Broadcast' to further activate the 'New Car Consultation Service' launched last December. The broadcast will introduce three BMW representative electric vehicles: the 'BMW i5 40 M Sport,' 'BMW i7 50 M Sport,' and 'BMW iX3 M Sport.' The broadcast will be held at the BMW official dealer 'Samcheonri Motors Gunpo Service Center,' which features a specialized electric vehicle repair space and state-of-the-art equipment.

During the broadcast, brand staff will participate directly to provide detailed introductions of the vehicle’s exterior, front seats, rear seats, and overall interior and exterior performance and design, while addressing customers' questions in real time through live chat.

Customers can select their desired vehicle model and schedule on Lotte ON and apply for consultation by leaving their name and contact information, allowing consultations to be arranged accordingly. After applying for consultation, customers who contract a vehicle product and wish to use financial products will be guided on necessary financial products by the headquarters of 'Lotte Capital.'

Additional benefits will be offered during the broadcast. The first 50 customers who apply for consultation will receive an 'Americano coupon,' and through a draw, various gifts such as a 10,000 KRW cafe gifticon, candle sets, golf pouches, and tumblers will be given. Customers who proceed to the vehicle delivery stage after applying for consultation will receive a 'BMW Premium Golf Bag.'

Park Jin-kyung, Service Product Planner at Lotte ON, said, "The ‘New Car Consultation Service’ launched last December has received positive responses from customers, so we planned the ‘BMW Live Broadcast’ together with Samcheonri Motors. We offer various benefits just by applying for consultation during the broadcast, and we plan to expand brands and products to further promote non-face-to-face vehicle consultation services in the future."

This content was produced with the assistance of AI translation services.