SSG.com Launches Advertising Campaign for Food Vertical Specialty Store 'Misikgwan'

SSG.com announced on the 19th that it will release an advertisement for its food vertical specialty store ‘Misikgwan’ on the 21st and conduct a campaign.

This advertisement was planned to raise awareness of Misikgwan and convey its various unique features. The video can be viewed on SSG.com’s official YouTube and Instagram SNS accounts, screens inside E-Mart stores, outdoor screens at Starfield and COEX, as well as in E-Mart Everyday stores and apps.

The campaign emphasized that Misikgwan is a platform where customers who are highly interested in ‘food’ can gather, such as those who must try trending popular foods, those who want to visit trendy restaurants reflecting current trends, and those who want to enjoy gourmet food according to their preferences like ‘meat,’ ‘vegetarian,’ or ‘snacks.’ Additionally, it cleverly expressed that all stages of gourmet experiences can be enjoyed at Misikgwan through a connected scene starting from the ‘dot (.)’ at the end of the Misikgwan logo and finishing at the ‘dot’ in the middle of the SSG.com logo.

Since its launch on March 27, SSG.com’s Misikgwan has received positive customer responses, with sales increasing by 35% and order volume rising by 25% during about a month (March 28 to last month’s 24th) compared to the same period the previous month (February 29 to March 27).

Sangsoon Pyo, head of SSG.com’s Brand Marketing Team, said, “This campaign captures the image of ‘people who are sincere about gourmet food’ to create empathy and wittily appeal that it is a specialty store where personalized consumption is possible.” He added, “Please look forward to Misikgwan, which will make the world widely delicious based on trending products.”

This content was produced with the assistance of AI translation services.