Special Content Featuring 'Woogi' Photocards and Keyrings Unveiled

Shinsegae Centum City, in collaboration with the digital intellectual property entertainment company IPX (formerly Line Friends), will hold a pop-up store to celebrate the release of group (G)I-DLE member Yuqi's solo mini album 'YUQ1' for two weeks from the 17th to the 30th at Hyperground on basement level 2.

Shinsegae Centum City will open a pop-up store for (G)I-DLE's Yuqi solo mini album starting from the 17th.

Shinsegae Centum City will open a pop-up store for (G)I-DLE's Yuqi solo mini album starting from the 17th.

View original image

This 'Play Line Friends - Yuqi: Happy Freak Day' pop-up is designed by character IP licensing agency Popcentoy in partnership with IPX to showcase the unique charm of Yuqi, who has debuted as a solo artist.


The event will feature special content to captivate fans and customers, including fashion items such as clothing and shoes actually worn by the artist in the album, a photo zone that feels like stepping into the album itself, and a variety of colorful photocards, keyrings, and posters.


Shinsegae Centum City plans to continue offering trendy and unique spatial experiences by operating pop-up stores utilizing character IPs that enable friendly interaction with idols, as interest in such character IPs continues to grow.





This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing