Shinsegae Duty Free, Supporting Expansion of Offline Sales Channels for Small and Medium Enterprises
Support for Store Entry Coordination and Promotional Activities for 75 Companies
Shinsegae Duty Free announced on the 17th that it has signed a business agreement with the Small and Medium Business Distribution Center under the Ministry of SMEs and Startups to support offline sales channels.
Shinsegae Duty Free will expand its business scope from last year's focus on K-beauty to include K-fashion, food, and living products.
This support will be provided to 75 small and medium-sized enterprises with competitive brands selected from those who applied to participate in the Small and Medium Business Distribution Center's sales information platform 'Panpandaero' by next month.
The support includes hosting customized online and offline promotional events, and promotion and advertising through Shinsegae Duty Free channels such as online banners and social networking services (SNS).
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A Shinsegae Duty Free official stated, "We will actively support promising domestic SME brands to be widely recognized by domestic and international tourists and to enter overseas markets."
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