KFC X Samyang Foods Target Spicy Pride Generation... Launch of Buldak Chili Super Box

Spicy Chicken Sauce Provided, Allows Customizable Heat Level to Suit Your Taste

KFC is teaming up with Samyang Foods to target domestic consumers with a strong sense of "Maepusim" (spicy flavor + pride).

On the 14th, KFC announced the launch of two types of "Buldak Chili Super Box," which allow customers to enjoy the "Chili Zinger Whole Leg" and "Chili Mozza Zinger Whole Leg" with even hotter spiciness.

As the spicy pride trend continues to spread, especially among the Zalpa generation, KFC is targeting domestic consumers' tastes through a collaborative menu with Samyang Foods' Buldak sauce, which is famous for its unique spiciness and popularity both domestically and internationally.

Released to commemorate the 40th anniversary of KFC's entry into Korea, the two special collaboration menus of the "Buldak Chili Super Box" include ▲ Samyang Buldak Sauce ▲ Hot Crispy Whole Leg ▲ Egg Tart ▲ French Fries M ▲ Sprite as the basic set, with either ▲ Chili Zinger Whole Leg or ▲ Chili Mozza Zinger Whole Leg added. The price of the Super Box varies depending on the burger type selected in the basic set.

The Buldak sauce, known for its spicy and savory flavor, is provided separately so customers can adjust the spiciness to enjoy the Chili Zinger Whole Leg and Chili Mozza Zinger Whole Leg according to their preference. The Buldak Chili Super Box will be available at KFC stores nationwide from the 14th until July 1.

A KFC Korea representative said, "After receiving great responses in April with the delicious spiciness targeting Korean tastes through the Chili Zinger Whole Leg and Chili Mozza Zinger Whole Leg, we planned this unique collaboration so consumers can enjoy a different kind of spiciness. We expect the new menu ‘Buldak Chili Super Box,’ combined with the addictive spicy Buldak sauce, to be especially popular among spicy food enthusiasts."

Meanwhile, KFC is also running various events with generous benefits for Chili Zinger Whole Leg and Chili Mozza Zinger Whole Leg on the delivery platform ‘Yogiyo’ until the 19th. First, customers who order KFC menus worth 19,000 KRW or more can receive a discount of up to 4,500 KRW. Additionally, customers who purchase Coca-Cola combo menus will be entered into a draw to receive a 5,000 KRW discount coupon for KFC, and customers who purchase Sprite combo menus will be entered into a draw to win two tickets to the 2024 Waterbomb Seoul event.

This content was produced with the assistance of AI translation services.