Lotte Mart and Supermarket Launch 'Sea Forest Cultivation' Environmental Campaign on Jangjado Coast

ESG Campaign Brand 'Bada(Ae) Jinsim' Project
Two-Day Succulent Transplanting and Coastal Cleanup Activities Conducted

Lotte Mart and Super announced on the 10th that they will conduct an environmental campaign called 'Caring for the Sea Forest' for two days starting from the 9th along the coast of Jangjado Island in Gunsan City, Jeollabuk-do, in celebration of Sea Arbor Day (May 10).

This event is the first project of the newly launched ESG campaign brand 'Bada(愛)Jinsim' by Lotte Mart and Super. It was planned to create a sea forest near the coast of Jangjado Island to contribute to biodiversity enhancement and improvement of the fishing environment.

Lotte Mart executives and employees are taking a commemorative photo before planting Zalp at Jangjado, Gunsan-si, Jeollabuk-do on the 9th.
[Photo by Lotte Shopping]

Bada愛Jinsim is a newly launched ESG campaign brand by Lotte Mart and Super. Under the slogan "Loving the sea, with sincerity," it plans to carry out various ESG activities focused on the sea, including ▲marine environment conservation ▲support for fishing industry workers for mutual growth of fishing villages ▲sustainable seafood supply.

The event held on the 9th consisted of the appointment ceremony for 'Jangjado Sea Guardians' and various sea environment improvement campaign activities. On that day, Lotte Mart and Super were appointed as Jangjado Sea Guardians by Gunsan City and agreed to carry out various campaign activities for improving the coastal environment of Jangjado Island together with Gunsan City.

Additionally, about 60 executives and employees from Lotte Mart and Super, Gunsan City, Korea Water Resources Corporation West Sea Headquarters, and the Environmental Foundation participated in producing and transplanting 4,000 auxiliary eelgrass seedlings to restore and expand eelgrass habitats. Eelgrass is a marine plant known as blue carbon, a carbon sink in the sea, and is a legally protected species designated by the Marine Ecosystem Act. It is known that one hectare (ha) of eelgrass can reduce 4.07 tons of carbon annually.

A 'Marine Waste Upcycling Craft Experience Booth' was also operated for the general public. At this experience space, free activities such as making 'Sea Glass Mobiles,' 'Waste Plastic Madeleine Keyrings,' and 'Upcycled Paper Flowerpots' were provided.

On the 10th, about 20 executives and employees of Lotte Mart and Super will conduct plogging together with members of the Environmental Foundation and the Jangjado Fishing Village Association to collect trash discarded along the coast near Jangjado Island.

Jin Ju-tae, Head of Compliance Support Division at Lotte Mart and Super, said, "Going forward, Lotte Mart and Super will fulfill their corporate social responsibility through various ESG management activities as leading companies in the distribution industry."

This content was produced with the assistance of AI translation services.