Songpa-gu Revitalizes Local Economy with Pokemon

Consumption Promotion Event with 10,000 Participants... Significant Impact
Songpa-gu and Lotte Exhibit 'Lapras & Pikachu' at Seokchon Lake... Total Visitors Reach 1.55 Million
Seokchon Lake Area Restaurant Receipt Event... Prizes Worth 50 Million Won Offered
April 27 to May 12, 10,000 Participants Expected... Prize-Related Spending Alone 200 Million Won

Songpa-gu (Mayor Seo Gang-seok) is seeing significant local consumption stimulation effects from the prize event held in connection with the ‘Pok?mon Town 2024 with Lotte’ project.

‘Pok?mon Town 2024 with Lotte’ is a Lotte Group content business project running from April 26 to May 19. It offers exhibitions, pop-up stores, experiences, and viewings related to ‘Pok?mon’ all in one place.

In this project, the district signed an agreement with Lotte Group to hold the ‘Lapras & Pikachu’ exhibition. At Seokchon Lake, a representative landmark of Seoul, visitors can see a unique scene of Pok?mon characters floating as a 16-meter large art balloon. According to Lotte Group, it is estimated that over 1.55 million people have visited the exhibition as of May 7.

In particular, Songpa-gu’s ‘Seokchon Lake Restaurant Pok?mon Prize Event,’ prepared to promote consumption among project visitors, is attracting great attention.

The prize event is conducted through on-site roulette spinning and online verification. Anyone who has a physical receipt showing consumption of 20,000 KRW or more at restaurants around Seokchon Lake, such as Bangi-dong Food Alley, Songridan-gil, and Hosudan-gil, can participate.

The district predicted that about 2,000 people participated in the roulette event over the past two weeks, and with the online event included, the total number of participants during the event period is expected to reach approximately 10,000. Accordingly, the local consumption effect for participating in the prize event alone is projected to reach 200 million KRW.

The roulette spinning takes place in front of the Songpa Tourism Information Center every Saturday and Sunday for three weeks from April 27 to May 12, and the online event continues until May 19.

Prizes include ▲Signiel accommodation vouchers ▲Lotte Seoul Sky admission tickets ▲Lotte Aquarium admission tickets ▲Lotte World usage tickets ▲movie tickets ▲Pok?mon merchandise, totaling about 50 million KRW in value.

For participation methods and other inquiries, please refer to the ‘Notices’ section on the ‘Songpa-gu website.’

Seo Gang-seok, Mayor of Songpa-gu, said, “This ‘Pok?mon Prize Event’ was specially planned to lead visitors’ footsteps to the local commercial district, and a total of 3,200 winners are waiting.” He added, “We hope you visit Songpa-gu this coming weekend to enjoy the unique exhibition and experiences, savor delicious restaurants, and have the luck to win prizes.”

This content was produced with the assistance of AI translation services.