'Chotongryeong' IVE, Unique 'IVE Switch' Popup Event Held

Introducing 'IVE Switch' Theme and 'MiniV'

Group IVE will hold a pop-up store to celebrate the release of their new album, ‘IVE SWITCH’.

IVE Switch popup site.
[Photo by Starship Entertainment]

On the 3rd, their agency Starship Entertainment announced that IVE will run the ‘IVE SWITCH POP-UP’ at the LINE FRIENDS Store Gangnam branch until the 12th.

This pop-up is themed around ‘IVE SWITCH’ to allow fans to enjoy the second EP album ‘IVE SWITCH,’ which showcases IVE’s diverse charms, in a richer way. The event is held in collaboration with digital IP entertainment company IPX (formerly LINE FRIENDS).

The ‘IVE SWITCH POP-UP’ features large posters of IVE and photo zones recreating the music video set of the title track ‘HEYA,’ offering fans special memories throughout the venue.

On-site, alongside the new album promotion booth, various goods capturing IVE’s new image and diverse items of the official character ‘minive minini’ are showcased, providing a multifaceted experience.

IVE Switch popup site.
[Photo by Starship Entertainment]

Additionally, the newly created character ‘minive minini,’ born from the members’ desire to always be with DIVE (the official fan club name), also draws attention. The official character ‘minive,’ resembling IVE’s facial features, was creatively transformed by IPX into minini versions, completing the characters Anjini, Dalnini, Narini, Cherini, Cheezni, and Rangnini.

With various spaces and diverse attractions such as ‘minive minini,’ the ‘IVE SWITCH POP-UP’ will captivate fans’ hearts and is scheduled to open sequentially overseas in the future to meet global fans directly.

IVE released their new album ‘IVE SWITCH’ on the 29th of last month and is currently promoting the title track ‘HEYA.’

This content was produced with the assistance of AI translation services.