"A Culture of Exercising Naturally in Daily Life"

Andar announced on the 3rd that it has appointed actress Jeon Ji-hyun as its new model.


Andar stated that Jeon Ji-hyun's healthy and beautiful image aligns with Andar's identity as a leader in the athleisure market, which led to the decision to select her as the model.


Andar Leggings, Worn by Jeon Ji-hyun View original image

Jeon Ji-hyun is a highly favored actress across all age groups. She not only leads fashion trends but also enjoys various exercises in her daily life. The company explained that Jeon Ji-hyun's passionate lifestyle resonates with Andar's brand vision of "spreading a culture of exercising naturally in everyday life."


The TV commercial will begin airing on May 10.


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Gong Seong-ah, CEO of Andar, said, "We are pleased to work with Jeon Ji-hyun, who regularly wears Andar and, as a fitness enthusiast, understands the brand's value well," adding, "We will do our best through various activities to allow more consumers to experience high-quality and stylish athleisure looks."


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