Pohang Culture and Arts Factory Presents a Healing Space Filled with Light and Art to Citizens

Smart City Development Project 'Media Facade' Demonstration Event

Pohang City held the ‘Cultural Arts Factory Media Facade Demonstration’ at the Buk-gu Office Urban Forest on the 30th of last month.

'Culture and Arts Factory Media Facade Demonstration'.

‘Media facade’ is a technique that projects and displays various content videos on the exterior walls of buildings.

This project was planned as part of the Smart City creation project within the Jungang-dong urban regeneration initiative to provide citizens with a cultural and artistic healing space, with a total project cost of 1.6 billion KRW, including 960 million KRW in national funding.

The demonstration started with a lighting performance and used motifs of roses and fireworks symbolizing Pohang to introduce major landmarks. It also showcased award-winning works from a content production competition held in collaboration between Pohang City and Handong University, as well as content expressing the four seasons, all projected onto the exterior wall of the Buk-gu Office, offering citizens a variety of visual attractions.

Namjin Kim, Director of the Urban Safety and Marine Bureau, said, “The Cultural Arts Factory has become a special space filled with light and art, living up to its name. It provided a unique opportunity for citizens and students to directly produce videos and participate in exhibitions, greatly contributing to enhancing Pohang’s artistic capabilities.”

On the 30th of last month, Pohang City held the 'Cultural Arts Factory Media Facade Demonstration' at the Buk-gu Office Urban Forest.

After this demonstration, Pohang City plans to operate the media facade officially in May following a pilot operation period. Furthermore, they intend to supply various high-quality content through content production education and contests for local residents, students, and artists, as well as content exchanges with other cities, counties, and institutions in the future.

This content was produced with the assistance of AI translation services.