Daesang Donates Kimchi Worth 140 Million Won to Support Youth Meals

3000 Won Kimchi Jjigae Offered at Cheongnyeon Bapsang Mungan...
Approximately 21 Tons of Support Planned Until the Second Half of This Year

On the 30th, Daesang announced that it will donate approximately 140 million KRW worth of Jongga Kimchi annually to 'Cheongnyeon Bapsang Mungan,' operated by the social cooperative Cheongnyeon Mungan, to support meals for local youth and low-income groups.

(From left) Lee Seong-gu, Secretary General of the Youth Mungan Social Cooperative, Father Gabriel Lee Moon-su, Kim Kyung-sook, Head of ESG Management at Daesang, and Lee Bora, Head of the Social Contribution Team, are posing for a commemorative photo at the 'Youth Bapsang Jongga Kimchi Sharing' agreement ceremony held on the 29th at Youth Bapsang Mungan Jeongneung Branch.
[Photo by Daesang]

Cheongnyeon Bapsang Mungan, well known as a good store, is a social cooperative that offers kimchi stew at an affordable price of 3,000 KRW to young people skipping meals in this era of high prices. Currently, it operates a total of five stores. Daesang plans to support about 21 tons of 'Jongga Traditional Taste Kimchi' for use in Cheongnyeon Bapsang Mungan's kimchi stew through the 'Cheongnyeon Bapsang Jongga Kimchi Sharing' project by the second half of this year.

Kim Kyung-sook, Head of Daesang ESG (Environment, Social, Governance) Management, said, "We decided to donate Jongga Kimchi to Cheongnyeon Bapsang Mungan to support the healthy eating habits of young people who will lead the future," adding, "We will continue to take the lead in practicing ESG management by carrying out various sharing activities for neighbors in need."

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