“Come See Me!” Toddeogi Director Dispatched to Toddeogi Pop-up Store on Bonghwangdae-gil, Gimhae

Director of Promotion for Todeogi in Gimhae-si, Gyeongnam, will be dispatched to work at the ‘Todeogi Pop-up Store’ to be established on Bonghwangdae-gil, a popular spot among the MZ generation.

On the 26th, Gimhae City announced that it will create and operate a pop-up store themed around the city character Todeogi on Bonghwangdae-gil to celebrate the 2024 Year of Visiting Gimhae.

Appointed last December, Director To will work at this location for three months from the store opening day, May 1, to July 27, according to the work assignment.

A pop-up store is a temporary shop that operates for a short period ranging from a few days to up to three months, offering limited-time product sales, photo shoots, experiences, and exhibitions.

Hong Tae-yong, Mayor of Gimhae City, Gyeongnam, is handing an appointment letter for temporary dispatch to the Bonghwangdae-gil popup store to Promotion Director Todeogi.
[Photo by Gimhae City Hall]

The city will sell limited edition merchandise (goods) featuring the new character Todeogi, who is gaining popularity with its cute duck appearance.

Visitors will also be able to enjoy various Todeogi-related attractions and activities, including the Todeogi Bedroom, Todeok Four-Cut Photo Booth, Giant Todeogi Photo Zone, Director To’s Office, and Travel Course Planning Zone.

Director To said, “Thanks to the love from many people, a pop-up store themed around me has been created. I feel honored and will do my best to welcome visitors to Gimhae even while on dispatch duty.”

This content was produced with the assistance of AI translation services.