Acmedravi Unveils '24 Summer Campaign' with Model Seventeen's Jeonghan

Acmedravi Launches New Kids Line

The street brand ‘Acme de la vie’ unveiled its 24 Summer campaign featuring Seventeen’s Jeonghan as the model.

Jeonghan showcased his charm in the mystical collection themed ‘Overlap, Illuminate, Layer,’ a concept for the 2024 summer campaign photo shoot by Acme de la vie (CEO Gu Jinmo, Gu Jaemo), which features forms that reflect or overlay each other.

This collection, filled with the alluring temperature of summer, captures the joy naturally emanating from Jeonghan in his favorite spaces, allowing one to feel a happy moment where special spaces and relaxed appearances harmonize.

In this photo shoot, Seventeen’s Jeonghan completed a hip and stylish street look by pairing colorful standout products and graphic items that reflect or overlay with Bermuda denim pants, which add flair to otherwise simple looks. The revealed summer collection expands its lines to captivate women’s hearts and offers various items in the unisex line as well.

Acme de la vie’s collection features a diverse product lineup that can captivate the public even in the summer season, from highly versatile and attractive graphic T-shirts to stylishly matchable denim Bermuda pants.

Especially, items featuring the fuzzy rabbit artwork graphic T-shirts, which have been loved since last year, are receiving a hot response. Acme de la vie introduced these products with graphics and colors that add points while being convenient for daily wear in the increasingly hot weather as summer approaches. This summer collection is available for purchase on Acme de la vie’s official mall, Musinsa, Naver Smart Store, and offline retailers.

Meanwhile, Acme de la vie is expanding its product range by newly launching a kids line and swimwear line. This is a strategy to expand the brand’s scope, with plans to gradually increase category volume starting with the kids line.

Among these, the children’s wear will be produced by applying the signature designs of Acme de la vie’s products or by adding details to mini versions of logo T-shirts. The focus is on reinterpreting the existing best collections in mini sizes to create stylish family looks alongside adult products.

Accessories will also be expanded into a separate category. The current lineup, including backpacks and shoulder bags, will be diversified to broaden consumer choices.

An Acme de la vie representative stated, “Acme de la vie is rapidly gaining recognition among the MZ generation with its kitschy graphic artwork and differentiated concepts. Additionally, by increasing the hit rate of newly introduced colors and designs this year, we are targeting sales exceeding 70 billion won.”

This content was produced with the assistance of AI translation services.