LG Electronics Sponsors '8K Open Run' at Seoul Runners Festival... Employees Also Participate

LG Electronics announced on the 21st that it sponsored the 'Seoul Runners Festival 8K Open Run' held by the Seoul Metropolitan Government in Yeouido on the 20th.

Seoul Mayor Oh Se-hoon participated in the 'Seoul Runners Festival' on the 20th, running the 8K course around Yeouido with the participants. Photo by Seoul City [Image source=Yonhap News]

The 8K Open Run is a donation challenge where 100 KRW is donated per kilometer run along the Yeouido Dulle-gil trail, accumulating a donation of 840 KRW upon completing the full 8.4 km.

About 70 LG Electronics employees participated wearing T-shirts engraved with the company's brand philosophy, 'Life's Good,' running alongside participants and conveying the message to "continue bold challenges for a better life and future with an optimistic attitude."

LG Electronics also set up a mini booth to promote 'Ground220,' which opened last December in Yangpyeong-dong, Yeongdeungpo-gu, Seoul. Ground220 is an experiential space that helps customers find their own routines through LG Electronics products, with 75% of visitors being in their 20s and 30s.

At the booth, programs linked to Ground220 were operated, including jump rope experiences with LG Tone Free, T-shirt customization using the LG Gram 360, and postcard making while viewing the LG Tiun Mini.

Meanwhile, since February, LG Electronics has been conducting the 'Donation Challenge Run' event in collaboration with the Seoul Metropolitan Government. In this event, participants can run anywhere in the Seoul area and verify their run through the smartphone application 'Runple,' with 100 KRW donated per kilometer. LG Electronics plans to donate the accumulated amount to the Seoul Sports Council by the end of June to support community sports programs for people with disabilities and those vulnerable in sports.

This content was produced with the assistance of AI translation services.