"From Domestic to Overseas, Introducing Donghaeng Festival"... Supporters Launching Ceremony Held

University Supporters in Charge of Domestic Promotion and Success
K-Global Correspondents Introducing in Local Languages Abroad

On the morning of the 19th, the Ministry of SMEs and Startups announced that it held the launch ceremony for the ‘Donghaeng Festival Supporters’ on the 4th floor of the Happy Department Store in Mok-dong, Yangcheon-gu, Seoul.

The scene from last year's 'Donghaeng Festival'
[Photo provided by Yonhap News]

At the launch ceremony, 30 people including the ‘Donghaeng Festival University Student Supporters’ and ‘K-Global Correspondents’ selected to promote the Donghaeng Festival domestically and internationally attended.

The university student supporters are responsible for the domestic popularity and promotion of the Donghaeng Festival by providing opinions related to the Donghaeng Festival challenges and events. They plan to visit regional special events and conduct interviews with visitors and participating companies from the perspective of young people.

The K-Global Correspondents plan to introduce the Donghaeng Festival online discount events held on global distribution platforms such as Amazon in local languages overseas, spreading the Donghaeng Festival worldwide.

Minister Oh Young-joo of the Ministry of SMEs and Startups awarded appointment letters to the supporters, saying, “I ask the university student supporters and K-Global Correspondents to enjoy the Donghaeng Festival together and create many fresh videos to promote the Donghaeng Festival nationwide and globally.” He added, “Like the slogan of this Donghaeng Festival, ‘Happy Shopping That Makes Life Worth Living,’ I look forward to a lively Donghaeng Festival created by the supporters.”

In response, the supporters said, “We will widely promote the Donghaeng Festival beyond Korea to the world.” They also emphasized that by pre-experiencing the products participating in the Donghaeng Festival, “We got to know products we usually did not know well through this opportunity,” and “We will discover and promote many unfamiliar products as if they were familiar in our future supporter activities.”

This content was produced with the assistance of AI translation services.