Korea Hospital Public Relations Association Busan·Ulsan·Gyeongnam Branch Completes First Half Seminar This Year

‘The Power of Understanding Hospital and Clinic Promotion and Branding in the New Normal Era’... Over 170 Stakeholders Attended

The Korea Hospital Public Relations Association Busan·Ulsan·Gyeongnam Branch (Branch Chief Park Jaegon, Director of Dongui Medical Center) successfully concluded the ‘Hospital and Clinic PR Seminar’ held for the first time in five years since 2019, on the 12th from 1:00 PM to 6:30 PM at the Jinri Hall Convention Center of Dongui Science University.

The Busan·Ulsan·Gyeongnam Branch of the Korea Hospital Public Relations Association successfully concluded the seminar for the first half of 2024.

Under the theme ‘Hospital and Clinic PR in the New Normal Era, The Power to Read Branding,’ the seminar attracted over 170 PR practitioners from hospitals and clinics in the Busan, Ulsan, and Gyeongnam regions, with such enthusiasm that the prepared presentation booklets were insufficient.

Since hosting the first PR seminar in 2008 at Yangsan Pusan National University Hospital, the Korea Hospital Public Relations Association Busan·Ulsan·Gyeongnam Branch has been the most active branch within the Korea Hospital Public Relations Association, holding biannual PR seminars and representing over 100 medical institutions and related organizations in the region as members.

At the seminar, topics directly applicable to hospital and clinic PR practices were presented, including ▲‘Our Hospital Branding Strategy through YouTube Channels’ (An Myunggyu, Head of PR Team, Gachon University Gil Medical Center) ▲‘Writing for Branding ? Approaching BX Writing to Complete Our Brand’s Persona’ (Kim Illi, author of ‘Writing for Branding’) ▲‘All About Our Hospital Branding and Top Exposure on SNS’ (Jung Seungwoo, CEO of Damha Co., Ltd.), receiving great responses from participants.

Park Jaegon, Branch Chief of the Korea Hospital Public Relations Association Busan·Ulsan·Gyeongnam Branch, said in his greeting, “Seeing more members attend the seminar than expected after five years due to COVID-19 made me feel the survival crisis in the medical field more acutely. As the saying goes, ‘Many hands make light work,’ I hope this seminar provides an opportunity to share the concerns of each affiliated medical institution and find answers together.”

Especially this year, a plaque of appreciation ceremony was held for the advisory group who participated in the establishment of the Busan·Ulsan·Gyeongnam Branch and contributed to its development, adding significance to the event. The list of plaque recipients (in alphabetical order) includes ▲Kim Ilkwon (Dong-A University Hospital) ▲Kim Jusik (Pusan National University Hospital) ▲Park Youngcheol (Pusan National University Hospital) ▲Park Changhyo (Kosin University Gospel Hospital) ▲Ban Geonho (Geobung Paik Hospital) ▲Ahn Chunwoo (Inje University Busan Paik Hospital) ▲Ham Younghwan (Ulsan University Hospital).

Founded in 1996, the Korea Hospital Public Relations Association (President Park Misoon, Head of PR Team at Gangdong Kyunghee University Hospital) currently has over 600 PR officers working at more than 130 hospitals and clinics nationwide as regular members, and consistently conducts regular seminars and online training every year.

In particular, it contributes to the development of the medical field through various activities such as sharing the latest information on hospital PR fields including brand management, media relations, social media marketing, internal communication, design, video, and website, and enhancing job performance capabilities.

This content was produced with the assistance of AI translation services.